In 2006 Brazil’s largest city San Paolo passed a “clean city” law which caused for the removal for all forms of outdoor advertising in the city. The governments goals were to reduce visual pollution, improve the quality of life for their citizens and prevent accidents on the roads. It has also encouraged other cities to follow suit, in 2007 Buenos Aries removed 40 thousand billboards in the metro area alone, and was only 60 percent of the billboards displayed. Many companies fought to get this bill overturned but the government held strong. The negative side might try to tell you that by removing these billboards businesses would suffer greatly but this is in reality incorrect. A survey this year of citizens in San Paolo said that the clean city law has actually been beneficial to businesses, both big and small. It has forced them to think outside the box, to reevaluate and improve, and they are finding that strategies that were previously unconventional are working amazingly well especially online advertising. The new technology for companies is the digital billboard, where every 5 seconds or so the billboard changed an a new advert pops up. The only great thing about that which I can
In 2006 Brazil’s largest city San Paolo passed a “clean city” law which caused for the removal for all forms of outdoor advertising in the city. The governments goals were to reduce visual pollution, improve the quality of life for their citizens and prevent accidents on the roads. It has also encouraged other cities to follow suit, in 2007 Buenos Aries removed 40 thousand billboards in the metro area alone, and was only 60 percent of the billboards displayed. Many companies fought to get this bill overturned but the government held strong. The negative side might try to tell you that by removing these billboards businesses would suffer greatly but this is in reality incorrect. A survey this year of citizens in San Paolo said that the clean city law has actually been beneficial to businesses, both big and small. It has forced them to think outside the box, to reevaluate and improve, and they are finding that strategies that were previously unconventional are working amazingly well especially online advertising. The new technology for companies is the digital billboard, where every 5 seconds or so the billboard changed an a new advert pops up. The only great thing about that which I can