To portray the strengths of Fortinbras, the beginning of the video stated how he recruited men from the outskirts of Norway to join his army. The reason for this strength to be portrayed is because it shows how Fortinbras has the true qualities of a leader. He shows the true qualities of a leader because he has the ability to command an army which is not common with the other characters running for the campaign (Hamlet and Claudius). It also shows that Fortinbras is very ambitious in becoming a leader because he was motivated to recruit men and to lead them. After stating that Denmark is vulnerable to attacks from the surrounding countries, Fortinbras said in the video that no country will be able to conquer Denmark if he was in the position as king. This shows how much Fortinbras cares for …show more content…
This shows Fortinbras as likeable because it shows that he would prefer peace within the country rather than violence. As a result, the people of Denmark and Norway will like him because he is benefiting both countries and no one is getting harmed from this action.
The issue that was presented in the advertisement was that Denmark is vulnerable to attacks from other countries if Denmark continues to run without a king. The reason why this was presented is because it evokes hidden fears in the target audience. It evokes hidden fears because shows that the people of Denmark will be invaded if their country continues to run without a king.
The background track that was used in this advertisement was 300 violin orchestra. This track suits Fortinbras because since he is a soldier and an inspiring war leader, it further resembles Fortinbras’ character. This track was also used to resemble how motivated Fortinbras is to become a leader due to the intense nature of the