Strictly Come Dancing Audience Analysis
Strictly Come Dancing is one of the main tetxs, which I have studied. This is a british television series, which is a flagship programme for the BBC and has used various techniques to capsulate the audiences.
Moreover, trailers were used for the 2015 show the day before the programme had started with teasers of the celeberities who will be participating. This was done throughout the day and the information was controlled. However, they included information about the stars who will appear in this years show. This is effective as it will attract the fans of the stars because they are aware who are the contestants. For example, to name a few Peter Andre, Anita Rani, Jeremy Vine and Gleb Shevchenko were in this years show. This meant that contestants are from different backgrounds, ages and gender, which would attract different audiences as they would be a fan of one of the stars and would want to know the winning couple.
Also, on the official website their are tickets being sold for the Live Tour, which is in 2016. The tickets have …show more content…
been sold out, which shows their are a large fan base and it was sold out once the show started. This information was released on the website the month the show started. The audiences are now able to vote online for free and generally you would expect audiences to have a look throughout the website. Audiences who are silver surfer and literal audiences would look throughout the website and would buy merchandise or gift it to the others as they would want to feel part of the strictly family. This suggests through selling online they have sold out the tickets. Eventhough, the series for this year hasn't finished it shows the success.
The merchandise is available such as masks, gift sets, calenders, makeup and stickers on the website, amazon and argos highly recognised.
This attracts the consumers to buy it and to feel part of the community.
On the other hand, the BBC radio two star Jeremy Vine talks about experiencing being in Strictly Come Dancing and commenting positively. This is a way of promoting because older audiences who haven't watched it would watch the next show because they might trust his information. He can be an opinion leader and through this word of mouth it promotes the show. This is also done in other cross platform marketing such as the magazines.
Through social networks Stricly Come Dancing has an account, which interacts with the audience as well as the stars have their own account and they answer questions from the audiences and the audiences trend their thoughts and it is promoted. This means audiences will click on it to find out
info.
Overall, it shows week and week out these marketing techniques have worked and the profit made because recently in Saturday 7th November they had more than 10.7million audiences watching the programme and for Xfactor they had 6million audiences. Every week it increases and it is the most watched catchup programme as they are marketing through various ways and discovering new ideas and currently they are planning to promote more online.
Moreover, trailers were used for the 2015 show the day before the programme had started with teasers of the celeberities who will be participating. This was done throughout the day and the information was controlled. However, they included information about the stars who will appear in this years show. This is effective as it will attract the fans of the stars because they are aware who are the contestants. For example, to name a few Peter Andre, Anita Rani, Jeremy Vine and Gleb Shevchenko were in this years show. This meant that contestants are from different backgrounds, ages and gender, which would attract different audiences as they would be a fan of one of the stars and would want to know the winning couple.
Also, on the official website their are tickets being sold for the Live Tour, which is in 2016. The tickets have …show more content…
been sold out, which shows their are a large fan base and it was sold out once the show started. This information was released on the website the month the show started. The audiences are now able to vote online for free and generally you would expect audiences to have a look throughout the website. Audiences who are silver surfer and literal audiences would look throughout the website and would buy merchandise or gift it to the others as they would want to feel part of the strictly family. This suggests through selling online they have sold out the tickets. Eventhough, the series for this year hasn't finished it shows the success.
The merchandise is available such as masks, gift sets, calenders, makeup and stickers on the website, amazon and argos highly recognised.
This attracts the consumers to buy it and to feel part of the community.
On the other hand, the BBC radio two star Jeremy Vine talks about experiencing being in Strictly Come Dancing and commenting positively. This is a way of promoting because older audiences who haven't watched it would watch the next show because they might trust his information. He can be an opinion leader and through this word of mouth it promotes the show. This is also done in other cross platform marketing such as the magazines.
Through social networks Stricly Come Dancing has an account, which interacts with the audience as well as the stars have their own account and they answer questions from the audiences and the audiences trend their thoughts and it is promoted. This means audiences will click on it to find out
info.
Overall, it shows week and week out these marketing techniques have worked and the profit made because recently in Saturday 7th November they had more than 10.7million audiences watching the programme and for Xfactor they had 6million audiences. Every week it increases and it is the most watched catchup programme as they are marketing through various ways and discovering new ideas and currently they are planning to promote more online.