Preview

Students Must Be Allowed to Use Mobile Phones at School . Essay

Good Essays
Open Document
Open Document
340 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Students Must Be Allowed to Use Mobile Phones at School . Essay
Dairy Milk maker Cadbury Schweppes today said its share of the chocolate market suffered over Easter after it held back on price cuts.
The confectionery giant, which owns favourites such as Creme Egg and Green & Black's organic chocolate, is under pressure from rising raw material costs.
"Our decision to limit our participation in aggressive seasonal Easter discounting has impacted our share," the company said.
The company said it was "pleased" with its Easter performance despite an earlier holiday restricting the selling season, as UK revenues rose 3% in the three months to March.
A continued strong performance from gum brands such as Trident helped the overall group's confectionery revenues grow 7%, and the firm maintained its revenue guidance for 2008.
Cadbury has launched a new UK advert - featuring racing airport trucks - in an attempt to follow last year's gorilla drumming to Phil Collins, which became a cult hit.
But the flooding of its Sheffield factory in last summer's downpours - where Bassett's Liquorice Allsorts and Trebor mints are made - continues to affect its share of the UK market.
The company saw its biggest growth in confectionery sales in the Americas, led by an 8% rise in Halls cough sweets in the US during the cold winter months.
Although chief executive Todd Stitzer said the economic outlook for 2008 remained "challenging", he also praised the group's strong performance in emerging markets such as India and Russia.
The group's American beverages business, Dr Pepper Snapple, saw a modest decline in fizzy drinks sales over the period, with rising commodity costs again responsible for the decline.
The company is demerging the drinks business, which also makes 7Up, through a listing on the New York Stock Exchange in May. It attempted to sell the operation last year but changed its mind after the credit crunch hit the ability of potential buyers to raise finance.
The move will leave the remaining Cadbury operation as the world's largest

You May Also Find These Documents Helpful

  • Powerful Essays

    P1 BUSINESS BTEC

    • 2413 Words
    • 10 Pages

    Another growth strategy that Cadbury use to gain a bigger share of the market, they do things such as releasing or re-releasing products at certain times of the year. For example they release Crème Eggs at Easter time as they know that people will buy them, especially children. A new product that they released is the ‘egg and spoon’ they have done this to attract new customers; this product is aimed at children. They also things such as putting pressure on impulse buyers, they are planning on doing this by putting vending machines in places where people do not generally eat chocolate, places such as; offices, pubs and…

    • 2413 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Unit 3 P1

    • 492 Words
    • 2 Pages

    Cadbury Enterprises pte Ltd, commonly known as ‘Cadbury’ is a British confectionery company, which is best known for their confectionary products such as ‘Dairy Milk’ chocolate, ‘Crème Eggs’ and the ‘Roses’ chocolate selection box.…

    • 492 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    This shows that the company’s snack food business is more profitable than the company's beverages business. The Frito-Lay North America segment comprises of snacks like Lay’s chips and Doritos tortilla chips. Growth in this sector was largely due to volume growth, wide distribution network, huge economies of scale and favourable pricing. The PepsiCo Americas Beverages segment still continues to account for the largest proportion…

    • 229 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Tootsie Roll Case Study

    • 2927 Words
    • 12 Pages

    The Hershey Company is currently launching new products, acquiring new companies such as Brookside, expanding their summer season, global expansion, and doubling their plant capacity. The strategy of the Hershey Company expanding involves new products such as Twizzler Bites and Jolly Rancher Bites might have an effect on the Tootsie Roll Industries and it is a new product that competes with their chewy based products such as Sugar Babies, Sugar Daddy, and their Frooties line17. The Mars Company had decided to go the root of using 100% natural materials, more sustainable approaches, and to try to strengthen the cocoa supple chain. Through strengthening this chain they hope to raise the standards through the entire industry18. The Mars strategies to attempt raise the standard of the cocoa supply chain could mean more regulations for the Tootsie Rolls Industry but at the same time better product…

    • 2927 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it is most recognised in the U.K this is more than likely due to the fact that Cadbury originates from the U.K, so it advertised more. The logo has been around for many decades now it has weaved its way into people's perception of what chocolate is, when people think of chocolate the first thing is a bar of Cadbury's Dairy Milk, that is how much it has been plastered around for years. The use of this logo has enabled Cadbury to sell billions of their products over many years as it is the simplest way for people to recognise the company which then creates a craving for chocolate, they will then purchase a Cadbury's chocolate bar, so it is easy to say that Cadbury have market very well using the strategy of Branding. Another aspect of branding in which Cadbury has made strong uses of is the colour and text, they have packaged all their products in a darkish purple, this shade of purple is perceived to be luxurious, smooth and comforting, and when these colours are seen you instantaneously think of Cadbury which makes you think that their chocolate bars are luxurious, smooth and comforting, all the things a customer wants from a chocolate bar. The text itself, saying "Cadbury", is written in an elegant font and also is thick, so it looks like Cadbury is written in chocolate although is still stylish and grand. All of these make Cadbury's use of Branding appear good although they have a slogan, "a glass and half", this refers to the amount of milk that went into their chocolate per…

    • 1468 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    SWOT ANALYSIS

    • 619 Words
    • 3 Pages

    Focus on research and development (R&D), helps Hershey to gauge the emerging market for healthier snacks options.…

    • 619 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    We’re proud to have exceeded our earnings targets in each quarter of 2012. In 2012, our earnings per share (EPS), excluding a onetime legal charge in 2011, grew 27%. These results were driven by company comparable bakery-cafe sales growth of 6.5%, the…

    • 44574 Words
    • 179 Pages
    Powerful Essays
  • Powerful Essays

    Scope of rivalry-Broad: Many other companies make chocolate, quality and name are really only what changes…

    • 7595 Words
    • 31 Pages
    Powerful Essays
  • Good Essays

    Danaher Case Summary

    • 339 Words
    • 2 Pages

    The company has posted high double digit growth in both earnings and sales in the second quarter on the back of its expansion strategy.…

    • 339 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Dr Pepper

    • 8550 Words
    • 35 Pages

    Written
by
Joseph
S.
Harrison
under
the
direction
of
Jeffrey
S.
Harrison
at
the
Robins
School
of
Business,
 University
of
Richmond.
Copyright
©
Jeffrey
S.
Harrison.
This
case
was
written
for
the
purpose
of
 classroom
discussion.
It
is
not
to
be
duplicated
or
cited
in
any
form
without
the
copyright
holder’s
 express
permission.
For
permission
to
reproduce
or
cite
this
case,
contact
Jeffrey
S.
Harrison
 (harrison@richmond.edu).
In
your
message,
state
your
name,
affiliation
and
the
intended
use
of
the
 case.
Permission
for
classroom
use
will
be
granted
free
of
charge.…

    • 8550 Words
    • 35 Pages
    Good Essays
  • Good Essays

    Distribution Channels

    • 948 Words
    • 4 Pages

    Candy is one of the most widely distributed goods in the world, especially within the United States (Packaged Facts, 2004)). According to the 2004 Package Facts Report, The U.S. Candy and Gum Market, the candy market has been steadily increasing. In 2004, the marketplace, its manufacturers and distributors enjoyed a (Packaged Facts, 2004)”[…] $23.5-billion market for chocolate candy, hard candy, soft candy, mints and gum, covering both the mass-market and gourmet levels. Not surprisingly, its parent company, Hershey’s (HSY) has captured the top slot in the candy/confectionary sector (Bavdek, 2008; CandyUSA, 2010).…

    • 948 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The annual compound growth rate is 2.8% between 2007 and 2011 in the US, for the segment of chocolate, total revenue was $17.664 billion.…

    • 666 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    student

    • 4525 Words
    • 23 Pages

    European chocolate products in the U.S. as a means of increasing market share, in pursuit of upscale…

    • 4525 Words
    • 23 Pages
    Good Essays
  • Satisfactory Essays

    • Sainsbury's has had thirteen straight quarters of growth showing real turnaround in its business (Rigby and Braithwaite 2008). Even for 2007 it has shown an increase of 7% in turnover and a huge 450% increase in profit after tax (Annual Report 2007).…

    • 472 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Assignment Sainsbury

    • 3776 Words
    • 16 Pages

    • Sainsbury 's has had thirteen straight quarters of growth showing real turnaround in its business (Rigby and Braithwaite 2008). Even for 2007 it has shown an increase of 7% in turnover and a huge 450% increase in profit after tax (Annual Report 2007).…

    • 3776 Words
    • 16 Pages
    Better Essays