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Study of Brand Awareness of Acer in Bangalore, Chennai, and Coimbatore

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Study of Brand Awareness of Acer in Bangalore, Chennai, and Coimbatore
Acer India (Pvt) Ltd.

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An Internship Project Report on
“Study of Brand awareness of Acer in Bangalore, Chennai and Coimbatore”

JANANI SESHADRI

In partial fulfillment of the Master’s Program in Business Administration,
Ohio University, Athens, USA

OHIO University Christ College Academy for Management Education
Christ College Campus
Hosur Road, Bangalore-29
May14th, 2007

DECLARATION

I Janani Seshadri here by declare that the project entitled “Study on the awareness of the brand Acer” at Acer India Pvt. Ltd., is an original and genuine work carried out under the guidance of Mr. Darryl Gray from march 12th to April 25th 2007 in partial fulfillment for the Ohio University Christ college academy for management education. I declare that the report submitted by me is a bonafide work of my own effort and it has not been submitted to other university or published any time before.

Place: Bangalore
Date: 03-07-2007 Janani Seshadri

ACKNOWLEDGEMENT

Thanks to God for showering his blessings and for granting me the chance and ability to successfully complete the summer internship program I had taken up.

I wish to express my deepest gratitude to ACER INDIA Pvt. Ltd., head office Bangalore for giving me this valuable opportunity in doing my internship amongst them in their esteemed organization. I would like to extend my special thanks and gratitude to Mr. Rajendran general manager marketing for giving me this opportunity. Also I would like to sincerely thank Mr. S. Raghu marketing projects and Mr.Darryl Gray marketing programmes for their genuine support, valuable advice and sincere comments which helped me a lot to accomplish this project.

This internship would not be complete without the support and guidance of our
Director Mr. Shivprakash. I also want to express my gratitude to the official referees and the project coordinators Dr. Amalendu Jyotishi and Mr.

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