Preview

Study of Kingcomics.Com

Powerful Essays
Open Document
Open Document
2145 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Study of Kingcomics.Com
Company Background

Kingcomics.com Limited (KC) was established in March 2000. It is one of the members of Topazman Holdings Ltd. It aims to provide various kinds of locally created comics with superior quality for members from all over the world. Now, there are over 100,000 comic-lovers from Hong Kong, Macau, Taiwan, Malaysia, Singapore, England, Canada, USA etc. have registered as members of the site.
It provides online comics, regularly reports latest comic news, releases latest comic masterpieces from renowned comicists, originates online free-gifts games and organizes activities.

Aim

It aims to enhance the development of comic industry and to explore the comic markets through promoting locally created comics with affirmed excellence on Internet.
Besides, it targets comic-lovers from all over the world to become our members, aiming to advance cultural exchange and to expand the dimensions for comic development.
Chapter 2: Develop Customer Profile

How the firm develops customer profiles

By irregular meeting (e.g. comics festival) and online survey, KC builds up customer profiles and uses these data to communicate with customers, so as to provide good customer relationship services to them.

Use customer knowledge to refine its marketing process

The major customers of KC are male, aged 18-50, with high purchasing power and frequently visit the website. In order to make use of the customer information, KC analyzes readers¡¦ data from customer profile and divides them into three main customer segments, namely Japanese Comics Group (JC) (Annex A) and Jade Dynasty Group (JD) (Annex B) and Digibook Group (Digi) (Annex C).
After the segmentation, it thinks about customers¡¦ needs and wants, and the marketing department will arrange some promotion activities for them.
In JD, most readers want to own whole collections of local comics. In response to this behaviour, it produces some ¡§weapons¡¨ or ¡§figures¡¨ to satisfy customers¡¦

You May Also Find These Documents Helpful

  • Satisfactory Essays

    IAT210W05

    • 688 Words
    • 10 Pages

    A loosely bounded collaborative storytelling game  A bad influence on kids! D20 system of games Comic-Con…

    • 688 Words
    • 10 Pages
    Satisfactory Essays
  • Powerful Essays

    This assignment is for the artist in you. You can create a 20-page comic book or a 20-page art portfolio about the book…

    • 2092 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Comic books are loved by children, despite the lack of options they have on the market today. Comics aimed for children should be made about them, so they can relate to the story similar to the method used when writing scripts for TV shows and movies. With the electronics on the market today, comic books have to compete for the spot of entertainment in a child’s eyes.…

    • 272 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Alex Pardee

    • 866 Words
    • 4 Pages

    As a child, Alex enjoyed newspaper comics. He and his sister would trace the comics and add their own captions. Alex Pardee has always been drawn (no pun intended) to “different” art, whether it be old movies like The Dark Crystal and Star Wars, graffiti, skateboard art, or the likes of Strawberry Shortcake. The first twisted comic that captured his interest was The Maxx, created by Sam Keith. Before he found The Maxx, he never took a liking to comic books, thinking they were all superhero nonsense. This dark, untidy comic about the tragic happenings of a teenage girl changed his view of the comic industry as a whole and inspired his own twisted, powerful, unkempt style.…

    • 866 Words
    • 4 Pages
    Good Essays
  • Good Essays

    For my Rhetoric In Practice Project, I decided to write a comic book which brings out the in-depth meaning in stories and thus helps readers or the audience comprehend the stories better. We know that all fairy tales have morals and lessons. But not every reader is able to grasp every moral from them. Some messages might be hidden and difficult to understand unless you read it a couple of time and exclaim, “Ohhhhh”. When I first read the prompt, I had thought about a lot of different genres to convey my message which is that “Appearances can be deceptive” but I felt that I could make something interesting which could catch the attention of the readers. In today’s world, where there are great animated movies, comics have taken a step back from…

    • 632 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Maus, written by Art Spiegelman, is a graphic novel that tells a story within a story. The book portrays Art’s father’s experiences as a Jew caught in the middle of World War II. What makes this portrayal especially interesting is the way the Art tells the story in his father’s own words. Vladek’s accounts of what happened to him are displayed within the bigger picture of the novel, which is how these experiences affect his current relationship with his son Art. Maus is significantly different from any other holocaust book I have ever read and I believe it stands out particularly because it is a graphic novel. Personally, I feel that this genre of writing is fascinating and that Maus would not be as effective a piece of literature if the author had not chosen to write it as a graphic novel. Some critics would argue that Art’s comic book style is juvenile and the lack of written text demeans the severity of the subject, however I completely disagree. His choice to visually tell his father’s story through illustrations, portray the characters as animals, and use of language throughout the text is what makes this story jump off the page. Because of these decisions, Maus does a great job of speaking the unspeakable.…

    • 1364 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    While starting we have to know what Comics are. Comics are ‘pictorial narrative’ or ‘visual narrative’. It is a sequence of separate images and tells several stories which are moral. It is actually an art of picture that speaks without any sound. By seeing comic images we can understand what it is actually say. The narrative can be understood without getting the picture. Prehistoric people painted scenes on the walls of their caves and the thought of comics came from this. The history of comics is profoundly linked to the history of art.…

    • 3170 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    2. Market Segmentation involves dividing a large market into subgroups of customers with similar needs and requests for goods and services. These subgroups are identified by many demographic situations, depending on what it is that the marketer is segmenting them for. Marketing campaigns can then be developed around the needs and wants of the subgroups. The main and basic reason for market segmentation is to help a company understand what the needs are of its customer base. Often by segregating consumers by specific criteria a company can identify other functions for their products that may or may not have been recognizable before. Identifying these other ideas for use of goods and services may help the company target a larger segmentation in that same demographic classification and thus increase market share among a specific sub market…

    • 300 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In “Understanding Comics: The Invisible Art” Scott McCloud demonstrate to us what comics means to him. He mentions that comic have a long history and is more difficult than is often imagined. In chapter three, for example, by comparing and contrasting the different forms of eastern and western comics, he says that comic is also an art worth further studying. The thing that was really impressing to me was his effort of figuring out a definition of comic. As McCloud states, “The world of comics is a huge and varied one.” (4) Comics have a lot potential; It appears to be simple but it’s not. I like the description “amplification through simplification”. (30) in contrast with the real world today, though the words are shorter and the characters…

    • 402 Words
    • 2 Pages
    Good Essays
  • Good Essays

    I hope to explore the images of comic strips consumerism and symbolism in pop art that have been influenced in our everyday lives and how the mass media, advertising and popular culture are portrayed through pop art.…

    • 858 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Market segmentation is one of the central pillars of modern marketing and is found at the very core of the marketing process. Some writers suggest that segmentation is the most important activity within modern marketing. This claim is debatable but what is true is that the general principles and processes of market segmentation are absolutely vital to effective marketing strategies for the vast majority of firms operating in today’s highly competitive economy.…

    • 4588 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    art kinetic

    • 455 Words
    • 2 Pages

    16139 KB. 172 pages. Kinetic Art Organization (October 7, 2013) The Kindle edition is available from Amazon.com for $2.99, ASIN: B00FPJEWWS…

    • 455 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    History of Anime

    • 2688 Words
    • 11 Pages

    "Walt Disney of Japan", "God of Comics", "A Legend in his Own Time". Many of these phrases will forever be used to describe Dr. Tezuka, but mere words cannot even begin to describe his work, or how it changed an industry, or even the incredible wealth of material produced by this one man. As I began to research this article, friends sent me copies of magazines that attempted to detail his works, and among them, I discovered that the more I learned about him, the more I realized how little I knew. This single person output more Manga than can be detailed in these pages. The sheer volume of his works could fill several warehouses. There are those much more qualified to explain his Manga history, and I will leave that task to them, and instead, I will concentrate on his animation career.…

    • 2688 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    Brd - Telecom Project

    • 9993 Words
    • 40 Pages

    |Business Requirements Document | |Document No: OPJEMS001 | |OPJEMS ONLINE ASSESMENT SYSTEM | |OPJEMS001 | TABLE OF CONTENTS 1. DOCUMENT PURPOSE 6 2. INITIATIVE DESCRIPTION 6 2.1. SCOPE 6 3. Roles AND Responsibilities 6 4.…

    • 9993 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    Adult webtoons

    • 445 Words
    • 2 Pages

    The meaning of webtoon is the online cartoon ,and a number of Koreans are enjoying to read them ranging from teenage students to mid-aged individuals.The webtoon started to proliferate by leaps and bounds along with the spread of smart phones and tablet PC.The sensational webtoon is the kind of side-effect caused by the rapid growth of webtoon market.Today,teenagers are easily exposed to those suggestive cartoons.I conceive it is because of the easy…

    • 445 Words
    • 2 Pages
    Good Essays