Subliminal Messages In Advertising

The typical human being probably thinks that he or she is not affected by subliminal messages because they either do not work or are illegal. Neither of those assumptions are entirely true. By definition, the word subliminal means "below the threshold of consciousness." The threshold of consciousness is the dividing line between something that can be processed by the conscious mind and something that enters the subconscious mind without any such processing.
A subliminal message is not intense enough to produce a sensation but has sufficient intensity to influence the behavior and mental processes of one's mind. There are many ways in which a suggestion can be delivered to the audience, and you will see some such methods discussed in the advertising section of this site. When an individual is told to do something, he or she generally thinks about the positive and negative consequences, and then decides whether or not it is a good idea. This is done in the conscious mind, where the individual is aware of the suggestion he or she is being given. The decisions the conscious mind makes are based upon the knowledge and reasoning skills one has developed through experience and education.
The subconscious
There are techniques to distinguish an embedded message from its surroundings, but there is no "formula" or conclusive way to always detect one. If you look at the various types of subliminal messages (see advertising section), you may see that some are indistinguishable to the human eye and require special equipment to set them apart. How would one ever tell if a message were being flashed at a rate of one three-thousandth of a second on the screen at a local movie theater? Due to this elusive nature of subliminal messages, the current legislation needs some revision to adequately address these