Given the inherently scripted nature of call centre work that CSRs carry out under high surveillance and under very stringently monitored environment, Callcom propagates a work context characterized by fun. This is a deliberate attempt by the organization to counter the monotonous nature of work tasks. As on employee Punita working as a CSR for 2 years puts it, "the whole idea is to create an open and a play feel to the atmosphere. The idea is to just loosen rep and enjoy". An extremely free and open atmosphere with some 'romantic interludes' seen as normal, in the name of collegial group feelings and rapport is encouraged (Fleming & Spicer, 2004). However, sexual misconduct and undue liberty is strictly …show more content…
Coming from a middle class background that is caught in the quagmire of morality - modernity dilemmas for girls, for Snigdha work is an avenue for living out some of her innermost desires to the fullest. She felt Callcom had contributed a lot to the forming of her new found identity and had also helped her "understand and meet the real me" as she put it. The, friendly, open and pemissive work environment had put her parents apprehensions to rest, helping them to adopt a flexible outlook, more in tune with the …show more content…
This she likens to the way in which the women’s question had been linked to the “colonization mission” in the past, constructed irrefutably as a move to improve the lot of women entrenched in primitive and regressive societal customs like purdah, sati and child marriage all in the name of family honour. However, this she says, became a tool to rationalize their own hegemonic behavior. In the same way, to view the globalization discourse as a panacea for traditionally constraining ways of being according to her is fraught with difficulties, since it may rationalize the abuse on which this liberation is based.
For women like Snigdha, call centre industry does seem to provide a space, that liberates women from the shackles of tradition. While this may be true of some life stories like hers, by the same logic that Patel presents above, in Veena’s case, the seemingly libertarian, permissive ways of being may in fact serve to inadvertently legitimize and even encourage unmerited behavior patterns on which this liberation is based (Patel,