Summary: Kudler Frequent Shopper System
Kudler Frequent Shopper System
Retailers use frequent shopper programs to reward customers for shopping loyalty with exclusive offers and attracts new customers by discounting certain products when they use a shopper card. Kudler Fine Foods hopes to capitalize on the frequent buyer program marketing strategy to improve operational efficiency and increase the consumer purchase cycle. The purchasing data provides a detailed list of consumer buying trends invaluable to the company and its suppliers.
Kudler Frequent Shopper Program Kudler Fine Foods provides upscale high quality and specialty foods items from three locations in the San Diego, California metropolitan area. The company hopes to structure the frequent shopper program by creating …show more content…
• Banks support provide credit for necessary purchases
• Competitions
SEVICE REQUEST
Kudler, is a fine foods market with stores in different locations. Kudler Fine Foods is looking to implement a new frequent shopper program, which is going to reward loyalty customers. This program is intended to increase their customer’s loyalty and hopefully bring in new customers. The new program works in a point system; the more the customers purchase the more they will be able to redeem for cool prizes. The customers will also be able to win things like trips to exotic locations.
Of course there are some areas that need to be covers in the service request document.
For example areas of concern need to be addressed such as customer information and the security features. Another area of importance is the new system needs to follow compliance such as PCI-DSS (Payment Card Industry Data Security Standard). In addition, the security standards for information technology must be put in place. Lastly, the document will address ethical responsibility to Kudler’s when implementing the new system.
Program …show more content…
This data is essential in reducing overhead and eliminating excess inventory. In conjunction with other service expansion programs the frequent shopper program will enable a sampling of data for specific targeted markets based on their customer profiles. Each customer’ total sales will be associated with their profile and can be used for either target marketing strategies or as a basis of guest list planning for other programs such exclusive, upscale events with world-renowned chefs, local celebrities, other food experts, and even Kathy Kudler herself (Apollo Group, Inc.,
Retailers use frequent shopper programs to reward customers for shopping loyalty with exclusive offers and attracts new customers by discounting certain products when they use a shopper card. Kudler Fine Foods hopes to capitalize on the frequent buyer program marketing strategy to improve operational efficiency and increase the consumer purchase cycle. The purchasing data provides a detailed list of consumer buying trends invaluable to the company and its suppliers.
Kudler Frequent Shopper Program Kudler Fine Foods provides upscale high quality and specialty foods items from three locations in the San Diego, California metropolitan area. The company hopes to structure the frequent shopper program by creating …show more content…
• Banks support provide credit for necessary purchases
• Competitions
SEVICE REQUEST
Kudler, is a fine foods market with stores in different locations. Kudler Fine Foods is looking to implement a new frequent shopper program, which is going to reward loyalty customers. This program is intended to increase their customer’s loyalty and hopefully bring in new customers. The new program works in a point system; the more the customers purchase the more they will be able to redeem for cool prizes. The customers will also be able to win things like trips to exotic locations.
Of course there are some areas that need to be covers in the service request document.
For example areas of concern need to be addressed such as customer information and the security features. Another area of importance is the new system needs to follow compliance such as PCI-DSS (Payment Card Industry Data Security Standard). In addition, the security standards for information technology must be put in place. Lastly, the document will address ethical responsibility to Kudler’s when implementing the new system.
Program …show more content…
This data is essential in reducing overhead and eliminating excess inventory. In conjunction with other service expansion programs the frequent shopper program will enable a sampling of data for specific targeted markets based on their customer profiles. Each customer’ total sales will be associated with their profile and can be used for either target marketing strategies or as a basis of guest list planning for other programs such exclusive, upscale events with world-renowned chefs, local celebrities, other food experts, and even Kathy Kudler herself (Apollo Group, Inc.,