Summary: Music Should Be Used In Advertising
The greatly successful author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” Over the years, it has grown more and more common to hear a song in an advertisement. Along with this, it has been more and more acceptable to do so. But what are the perks and downsides for artists in the advertising business? Music should be used in advertising because it can bring lots of money to struggling artists, and can offer small artists fame and acceptance by a larger audience. With free streaming services, it can be hard for artists to make a living. But with promotions and advertisements, they can make thousands of dollars. According to David McCandless, a data journalist, it takes 5,478 iTunes
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It is very important for artists to get their music out into society, and the public is used to it. While watching TV, it is almost impossible to avoid hearing a catchy clip of a new song. Many artists have boomed in popularity with this new technique, because they are not only advertising a product but advertising their music. For example, The Shins, a small indie band, is growing in popularity due to their song “New Slang” appearing in a McDonald’s commercial. Along with this, the famous Black Eyed Peas did a Dr. Pepper and later an iTunes commercial, which turned them into a household name (Coates 11). While some artists have come out about their regrets in advertising, artists like Zoe Keating and Brian Message have also come out about the issue. As small artists they support streaming services and advertising, as it can lead to a much larger audience for their music (Carter 3). Music in advertising can be a great benefit for artists both in monetary value and growing success. Because of how common music is in advertising, it is acceptable and even expected by an audience. Although some artists have failed due to their risky contracts, many groups like the Black Eyed Peas have thrived in money and success. Artists participating in advertising is no doubt a great way to let their success
It is very important for artists to get their music out into society, and the public is used to it. While watching TV, it is almost impossible to avoid hearing a catchy clip of a new song. Many artists have boomed in popularity with this new technique, because they are not only advertising a product but advertising their music. For example, The Shins, a small indie band, is growing in popularity due to their song “New Slang” appearing in a McDonald’s commercial. Along with this, the famous Black Eyed Peas did a Dr. Pepper and later an iTunes commercial, which turned them into a household name (Coates 11). While some artists have come out about their regrets in advertising, artists like Zoe Keating and Brian Message have also come out about the issue. As small artists they support streaming services and advertising, as it can lead to a much larger audience for their music (Carter 3). Music in advertising can be a great benefit for artists both in monetary value and growing success. Because of how common music is in advertising, it is acceptable and even expected by an audience. Although some artists have failed due to their risky contracts, many groups like the Black Eyed Peas have thrived in money and success. Artists participating in advertising is no doubt a great way to let their success