Music in Advertising
Should musicians use their music in advertising? There are many different reasons to why musicians should use their music in advertising. Such as it’s one of the best ways to earn money and it can increase a musician’s popularity. People also use their music in advertising because they see as an opportunity more than a necessity.
Musicians use their music in advertising because it’s a great way to earn money. Musicians need money to afford equipment, advertising, and hotel cost. Author Stacia Coates states
“Some argue that loss in albums can be offset by touring and selling merchandise. But with rising cost and other factors, even this is not enough. Booking agents and tour managers must be paid, gas and food must be bought, t-shirts and posters must be manufactures-all of these cost add up.
Musicians also use their music in advertising to gain popularity. Author Darrius Johnson states “With so much hype about how difficult it is to make it in the music business these days, it’s understandable why artists would turn to large corporations to help bring them a bigger audience.” A larger fan base also means a larger paycheck.
Some musicians just would rather put their music in advertising. Author Stacia Coates states “Some bands have thoroughly embraced branding and see it more as an opportunity rather than a necessity. For example, the massively successful pop group, The Black Eyed Peas, focuses on exposure before a paycheck. For years they’ve allowed corporations to use their music in advertisements for cars, electronics, and jeans, among many other goods.”
Some people might say that musicians have an image to upkeep, and if they use their songs in advertising it could ruin their image, leaving fans feeling betrayed. But if musicians don’t use their music in advertising how are they supposed to afford the cost of being a musician and still be able to earn a decent amount of money. Also many small time musicians need the advertising to increase their fan base. In conclusion, musicians should use their music in advertising.
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