Summary Of Hoover's Advertisements

“Brand new!” “50 percent off!” Advertisements use slogans to catch people’s attention. People usually see the boom and bang of the item being sold to the consumers, but they do not see the minor details. These minor details sometimes hide what a person should actually see in an advertisement because a recent ad for a Hoover vacuum cleaner uses its background and the words of the ad to attract people to the item. Hoover’s advertisement draws our attention not by the vacuum cleaner itself but by the background effect, the slogan, and how the lady in the ad is being portrayed. Hoover utilizes these key concepts in the advertisement in order to tie everything together to make the vacuum as appealing as possible to potential buyers.
Hoover’s advertisement contains a range of effects in the background such as people in the city and how it is pointed to only certain shopping places in the background. The background is used to bring out how the vacuum is supposed to be used for like cleaning a house, but now it is cleaning the entire city. These background effects are exhibiting that the vacuum is good and
strong enough to clean a whole city. Hoover is using their ad to attract people that are in urban areas, because these areas have higher populations that leads to a demand in durable vacuums that are able to clean up heavy duty. The city shown in New York City, which is a huge city to clean up. Plus, the advertisement is showing how clean the city is supposed to be with someone that is cleaning the city with a vacuum. Hoover wants to show that people that their vacuum can clean anything on earth. Displaying vacuum cleaning in the street is an exaggeration of the extent to which they believe their product can clean. The vacuum can go through anything while cleaning the entire city. Cleaning the entire city was to point out how people can be clean and want everything to be clean with this vacuum.
In addition, the advertisement not only had background effects to help advertise for the vacuum to be an eye-catcher; the advertisement made the slogan to out shine any competitors. The slogan “Its limits are your limit”, is saying that the vacuum doesn’t have a limit unless you stop cleaning. Then, Hoover made a rhyme with the vacuum saying, “it beats, as it sweeps, as it cleans.” The statement is trying to say that people should dance to their beat of their heart when they sweep the floor and make a beat when you vacuum your floor. Hoover made the words white and big because Hoover wants people to surpass their limits and to symbolize cleanliness. Surpassing their limits to clean up their own house by showing how people can be really messy. The big bold words are trying to represent how people in the world can be messy, but the Hoover’s vacuum can be cleaned with just a button. The color of the words are trying to attract people’s eye because white is a bright color with the background.
In addition to the background and slogan, the advertisement also focused on the woman being represented.
The woman shown is representing how females are usually the ones cleaning the house and who does the housework. Hoover is trying to sell the vacuums to females that are housewives because females are the ones cleaning the homes. Also, the advertisement suggests females are traditionally the ones that are clean freaks. The one is used to portray how at home, females can clean all day and still have so much time left over. Hoover used the female to connect with the slogan because females can reach their limit as well. Hoover’s advertisement is trying to attract women that are housewives, so women will buy the vacuum and clean their homes for their husbands. The women cleaning on the streets of New York City is trying to connect with the slogan and the
background.
Hoover’s advertisement made a connection with the women, background, and the slogan in order to get as many consumer interests as possible. Using the women to attract females to buy the product because housewives are the main people in the family that clean. Hoover connected the women with the slogan because there is no mess too messy for a housewife. Too messy is not in their vocabulary and that the vacuum can withstand anything women can do. On top of that Hoover’s advertisement is trying to show how the vacuum can obtain anything and would not break so easily. People think that women are the cleaners of the house, so Hoover’s advertisement was mainly pointed towards females. Tying everything together was one thing that Hoover did with their advertisement to get people’s attentions.
Overall, Hoover used their advertisement in a unique way to attract housewives to buy a vacuum. Using the background to clean the entire city was a good way to show how people can be a clean freak. Also, on top of that Hoover used the slogan to out shine the entire advertisement because it will show what the vacuum can do for a person. Then, Hoover used the women that is vacuuming the city to show how women are the main people cleaning homes, so they connect the women with the city and shows how women can be the main people of clean freaks. All in all, Hoover’s advertisement connected the human figure with the background and the slogan to make the vacuum to be one of the best.