Women During The Early 1900's

During the early 1900’s many women were recruited to work in occupations that were often reserved for men. The working positions that women were exposed to during this time period allowed them to perform tasks, than men were often deemed ‘capable’ for. Some examples of occupations that women often worked as included railroad guards, firefighters, and clerks. The American government was constantly trying to persuade the message that women were needed during this devastating time. In fact, women proceeded to encourage other women to contribute to the war efforts, hoping in exchange they may receive the equality they deserve. The advertisement displayed by the American government depicts a woman working in a factory. In addition, it displays
The machine in comparison to her body is quite large, which may show that women can operate heavy equipment rather than just delicate items. The woman looks very happy and content, not appearing burdened or intimidated at all by the work she is participating in. It is also noted that the woman’s apparel is very un-feminine, as she wearing a military green-colored top that is not embellished with any jewels, which women typically wore during this time. The woman also has her hair tied back because during the factory work, women’s hair was often caught in the machinery. The woman is typically known to resemble Rosie the Riveter, who was a legendary icon during this period of time. The rest of the advertisement provides statements that are both persuasive and sarcastic. The purpose of these quotes are to persuade the females to contribute to the war efforts. The quote which states, “ Turns out Gals are useful after all,” is a very bold statement as it uses an offensive tone to sarcastically state that women can actually contribute than be at home and do housekeeping. Lastly, the element of color is also incorporated in this ad, by highlighting the outer parts of the image in a brighter color and lightening the background. The highlighting was to grab the viewer’s attention instantly. The American government ensures that the targeted audience
Initially, one can identify the use of ethos, the use of a credible source to promote the desired product/disclaimer. In this particular advertisement, we can see that near the bottom of the advertisement there is a department listed, which is a branch of the American government-providing credibility. Also, another aspect of ethos is that the designer used a woman, whom is not necessarily a familiar icon, but it represents the millions of American women that will be able to benefit from the equality that aiding in the war effort will provide. Secondly, the advertisement uses pathos, a persuasion by using emotion through the large bold text surrounding the picture. The sarcastic demoralizing statement, “Turns out you gals are useful after all!,” is used it affects the emotions of those woman who feel like they are useless if they don’t contribute to the effort. It provides hope for change, and anger in those who feel personally attacked by this rude demeanor and sarcastic tone, which in turn wants them to persuade in the war effort, as a form of ‘rebellion’. Lastly, the advertisement lacks in logos, which are statistics that are based off factual evidence. If the creator had used this, perhaps the persuasion could have been even more