A Rhetorical Analysis Of Careerbuilder. Com's Advertising

Careerbuilder.com’s “Maybe it time to move on” ad places a woman in a men’s suit store in a beautiful town center. As a well-dressed woman, she is wearing a light grey pencil skirt that ends just above her knee. Along with a white dress shirt topped with a black business jacket. Boxes full of men’s clothes scatter the floor. She seems to be unpacking dress shirts for the sale the store is having that day. While she is bent over folding the shirts, the male mannequin behind her kicks her. She is unaware of the action, and the gesture almost seems as normal as a handshake. This ad brings forth the upsetting fact that women usually are beneath men in the work force. It uses Pathos to persuade people to go and utilize their website. The ad is