Old Spice: The Man Your Man Could Smell Like
Old Spice: “The Man Your Man Could Smell Like”
Aniruddh Sheth
FYS Portfolio
BAH15005
Larger than life, is a motto many advertising agencies and various large corporation use for their various products. But every product can’t be branded by the term “Larger than Life”. What is it to make something larger than life? I feel that the Old Spice advertising campaign gives a myriad answer to this statement. By definition something that is larger than life would be at its core something that changes your thought process. The very fact that it is larger than life is why you would pause, and stop everything around you and think about this product. How many products out there are of such quality or have been marketed to such extents where users have/need to pause and think about their …show more content…
It shows the actor diving, on horseback, on a yacht, things that any women (in the western world) would want their man to look like. Old Spice hints at the fact that with all the masculinity shown in the advert, a man’s scent is crucial to his appeal. The actor himself is built of fine physique and is presented bare chested. “Anything is possible when your man smells like Old Spice and not a lady” .
“A huge reason for this commercial’s success was due to its ability to make people laugh. Humor in advertisements generally seems to grasp the viewers’ attention almost instantly. The advert transmits gender stereotypes in a sarcastic and comedic fashion, and humor is used to mock some of the ridiculous masculine ideals in the ad itself, all of which help to capture the audience’s attention.”
Getting back to what I mentioned in the start of this piece is that commercials make you feel. Humor is one of those methods used in creating feeling. And Old Spice has gone to quite an extent to make its audience “feel” for their
Aniruddh Sheth
FYS Portfolio
BAH15005
Larger than life, is a motto many advertising agencies and various large corporation use for their various products. But every product can’t be branded by the term “Larger than Life”. What is it to make something larger than life? I feel that the Old Spice advertising campaign gives a myriad answer to this statement. By definition something that is larger than life would be at its core something that changes your thought process. The very fact that it is larger than life is why you would pause, and stop everything around you and think about this product. How many products out there are of such quality or have been marketed to such extents where users have/need to pause and think about their …show more content…
It shows the actor diving, on horseback, on a yacht, things that any women (in the western world) would want their man to look like. Old Spice hints at the fact that with all the masculinity shown in the advert, a man’s scent is crucial to his appeal. The actor himself is built of fine physique and is presented bare chested. “Anything is possible when your man smells like Old Spice and not a lady” .
“A huge reason for this commercial’s success was due to its ability to make people laugh. Humor in advertisements generally seems to grasp the viewers’ attention almost instantly. The advert transmits gender stereotypes in a sarcastic and comedic fashion, and humor is used to mock some of the ridiculous masculine ideals in the ad itself, all of which help to capture the audience’s attention.”
Getting back to what I mentioned in the start of this piece is that commercials make you feel. Humor is one of those methods used in creating feeling. And Old Spice has gone to quite an extent to make its audience “feel” for their