Summary Of No Logo By Naomi Klein

Naomi Klein is a journalist that writes about a bunch of social issues. She is best known for her works about the abuse that corporate companies leave on society. In this excerpt from “No Logo” she talks about corporate greed and how by playing into this greed consumers become the brand. In the section “The beginning of the Brand” she talks about how advertising in today’s society is way different than it used to be in the 19th century. She talks about how advertising today just focuses on creating a brand identity. In the 19th century advertising was merely new inventions that could better a person’s life and as Klein states “the products themselves were news. That its self was advertisement enough” (Klein 779). In the section “The Brand’s