Summary Of The Book Influencer

The authors of the book Influencer believe there are six key components to changing the individuals within an organization. When you are able to change individuals, you are then able to go forward and influence the entire culture of an organization in the direction you desire. In this paper I am going to focus on two of the six sources of change, social motivation and social ability. I will explain the idea behind both each in regards to being useful to initiate change and why the authors feel they important. As well as compare and contrast these two ideas. I will give my perspective of how they are similar and different, and why they work to initiate change. The authors ask this question when explaining social motivation “Do others encourage them to enact the wrong behavior” (2013, p.31)? This is to ask, what manner does the crowd around an individual, an influencer is trying to change, affect that individual? The authors feel people are often driven to act a certain way by those around then (2013). It is important for influencers to recognize this in society. When trying change an individual, they must be surrounded by people who already illicit the desired quality. The authors state “No source of influence is more powerful and accessible than the persuasive power of the people who make up our social
The social setting around an individual must provide them the motivation to change. The ability of the social setting to help the individual throughout the change and the ability of the member to relay of setting, is what separates the two. Motivation initiates the change, ability cares it through. Even once the chance is complete the individual need to have the ability to relay on his peers to ensure they are able to maintain the level they achieved. Everybody needs a little help and guidance from time to time this, when ones social ability will carry them