1.1 Summary Description of the Business
Tattoo is a form of body modification made by inserting indelible ink into the dermis layer of the skin to change the pigment. There are two kinds of tattoo, permanent and non-permanent. Non-permanent tattoos are called temporary tattoos. In permanent tattoos the length of time it takes for the tattoo to be finish depends on the intricacy and size of the design. Self Inkspression, categorized as a general partnership, where two persons share their efforts and skills in managing a business. Sharing their knowledge is their obligation because they are partners. It’s up to them whether on how percentage of capital they will contribute to put up their business. Partner should have cooperation and communication for the success of their business.
1.1.1 Vision
* Encouraging repeat customers (collectors) who return again and again for full sessions with artists they love * Making the health and care of customers and tattoos a top priority to ensure the safety of the customers, employees, and business * Working with talented artists and encouraging their expression and freedom
1.1.2 Mission
Self Inkspression will create safe, impressive tattoo art for customers both through tattoos and through other products featuring art by the shop's tattoo artists. The business seeks to create a full-time livelihood for the owners, while sharing revenue generously with an additional employed artist who will help to build the business.
1.1.3 Objectives
* Become profitable * Earn net profits for the owners, for significant total compensation to the two owners including salaries and dividends. * Developing Self Inkspression: keep opening at least one new branch every year * Reach annual revenues of approximately PhP 750,000.00. * Successfully create 1,800 tattoos every year 1.1.4 Strategy
* Offering competitively-priced introductory tattoos to encourage