Supermarket and Kroger Company
Corey Jackson
Dr. Panigrahi
The Kroger Company is what many consider to be an American Supermarket chain, founded in 1883 by largest grocery Bernard Kroger Cincinnati Ohio Kroger is now the second largest grocery retailer by volume failing only behind Wal-Mart. Since 2010 The Kroger Company has operated through many subsidiaries (3619) stores and was reported to do sales numbers exceeding 80 billion during for the first time in the year of (2010). The Kroger company hard work and success would not be in vain, that same year (2010) Kroger was the world’s fifth largest retailer by sales revenue.
The creation of Kroger tells the story of one man’s simple grocery store idea turned into a recognizable grocery force within the majority of U.S. Bernard Kroger a son of a merchant understood the opportunity and potential that the Grocery industry yielded and he wanted a fair piece of the pie. Bernard took his life savings which was $372 dollars and set foot to take advantage of this wonderful opportunity. Kroger Opened his first store in the suburban community of Mount Airy Cincinnati offering a simple slogan that would generate success which was “ Be particular “. Bernard believes in his concept firmly trying to sell only merchandise that he himself would consider buying if he was a customer on the opposite end of the spectrum.
Bernard want his store to offer a different appeal than any other at the time experimenting with things such as food tasting and a bakery which virtually made Kroger a one stop shop for the customers convenience, at this time in society no other markets offered these amenities and Bernard hope this would deem beneficial in their competitive advantage . The Kroger Company are pioneers of physical innovation within the grocery industry as well , they are firm believers in site for store locations being isolated and set apart from other business ventures . In the 1930’s Kroger introduce the Four sided parking lot which offer
Dr. Panigrahi
The Kroger Company is what many consider to be an American Supermarket chain, founded in 1883 by largest grocery Bernard Kroger Cincinnati Ohio Kroger is now the second largest grocery retailer by volume failing only behind Wal-Mart. Since 2010 The Kroger Company has operated through many subsidiaries (3619) stores and was reported to do sales numbers exceeding 80 billion during for the first time in the year of (2010). The Kroger company hard work and success would not be in vain, that same year (2010) Kroger was the world’s fifth largest retailer by sales revenue.
The creation of Kroger tells the story of one man’s simple grocery store idea turned into a recognizable grocery force within the majority of U.S. Bernard Kroger a son of a merchant understood the opportunity and potential that the Grocery industry yielded and he wanted a fair piece of the pie. Bernard took his life savings which was $372 dollars and set foot to take advantage of this wonderful opportunity. Kroger Opened his first store in the suburban community of Mount Airy Cincinnati offering a simple slogan that would generate success which was “ Be particular “. Bernard believes in his concept firmly trying to sell only merchandise that he himself would consider buying if he was a customer on the opposite end of the spectrum.
Bernard want his store to offer a different appeal than any other at the time experimenting with things such as food tasting and a bakery which virtually made Kroger a one stop shop for the customers convenience, at this time in society no other markets offered these amenities and Bernard hope this would deem beneficial in their competitive advantage . The Kroger Company are pioneers of physical innovation within the grocery industry as well , they are firm believers in site for store locations being isolated and set apart from other business ventures . In the 1930’s Kroger introduce the Four sided parking lot which offer
References: About the kroger co. . (n.d.). Retrieved from http://www.thekrogerco.com/ Krogers stock value . (n.d.). Retrieved from http://www.advfn.com/p.php?pid=qkquote&symbol=NY^KR Mourning quotes . (n.d.). Retrieved from Krogers stock value (n.d.). Retrieved from http://www.advfn.com/p.php?pid=qkquote&symbol=NY^KR Kroger history . (n.d.). Retrieved from http://www.ohiohistorycentral.org/entry.php?rec=912&nm=Kroger-Company