TABLE OF CONTENTS
Summary 03
1: What is Supply Chain? Aspects and Management of Supply Chain 04
2: Why Sustainable Supply Chain is Important for a Good Business 06
3: Supply Chain Management at Nestle 07
4: Recommendations 09
5: Conclusion 10
References 12
Appendices 13
Summary
The report aims at highlighting the meaning, importance and key aspects of supply chain management of any company. This study is conducted at examining the overall supply chain of a global and leading brand Nestlé to get an extensive insight of importance of supply chain management in establishing a successful business. Supply chain deals with a series of connected activities performed at different organizations to develop a final end product. This process involves efficient handling of information and resources in the light of expert and innovative leaders. Nestle is among top 25 leading supply chains due its focus on value creation and end consumers. Though company has its emphasis on direct dealing with maximum possible suppliers but it needs to develop similar direct relation with end users. This would help Nestle to achieve its goals based on its focus on end customers. In addition to this, the main lag found in the supply chain of Nestle is using child labor in the production of coffee and chocolate products in the region of Africa. The study on Nestle is helpful in understanding the key framework involved in the process.
What is Supply Chain? Aspects and Management of Supply Chain Dr. Robert Handfield, professor of supply chain management at Bank of America University defines supply chain management as: “the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective & efficient
References: Dabas, C. S., Sternquist, B., & Mahi, H. (2012). Organized retailing in India: upstream channel structure and management. Journal of Business & Industrial Marketing, 27(3), 176-195. Hawksley, H., 29 June 2012, Nestle 'failing ' on child labour abuse, says FLA report. Retrieved from http://www.bbc.com/news/world-africa-18644870. Nestle, 2014 Figure: 1: Flow Chart of a Simple Supply Chain of Fast Moving Consumer Goods (Dabas, Sternquist & Mahi, 2012) Figure 2: Modern and Environment friendly Supply Chain Model (Walport & Lapthorne, 2013) Figure:3: Sustainable Supply Chain Framework (Chengxi, 2010)