MKT 411 Final Exam Review
Final Exam Study Guide
Final Exam:
25 multiple choice/true false questions (50%)
2 required exam questions (will have to answer these) (30%; 15%/piece)
2 of 4 exam questions (will be able to pick 2 of the 4 questions presented here) (20%; 10%/piece)
Example Exam question (an exam question will be similar to this in amount of knowledge and detail required to answer)
“Define supply chain lead-time and the role that supply chain synchronization plays in helping cope with lead-time issues.”
Test Review (not exhaustive)
Chapter 1:
Understand Key Supply Chain Concepts (definitions and applications)
Supply Chain Management – the art of managing the flow of materials, products and information from source to end-user. Managing relationships to deliver superior value at less cost
SC Integration – the idea of working together with the other firms in the supply chain to achieve total lower costs and better customer service (concept of seamless integration)
Segmentation –
Extended Supply Chain- the collective, integrated set of activities performed by all supply chain participants
How supply chain management can generate a competitive advantage –
Product enhancements – can be quickly matched by competitors
Price Reductions leave the industry’s competitive balance unchanged and everyone worse off for it
Promotions and advertising rarely provide an enduring advantage
Competitors cannot quickly duplicate SCM processes because they are so complex
Why has supply chain management become important
Know relevance of Porter’s Value Chain
Allows the firm to focus on what they do best
Shows reliance on other parties in the value chain for over all success
Everyone doing what they do best – the need for outsourcing
Including Primary and Secondary Activities
What are the best practice principles (Best Practices) of supply chain management?
Reduce operating costs
Improve asset productivity
Compress order cycle time
SCM begins and ends with the customer,
Final Exam:
25 multiple choice/true false questions (50%)
2 required exam questions (will have to answer these) (30%; 15%/piece)
2 of 4 exam questions (will be able to pick 2 of the 4 questions presented here) (20%; 10%/piece)
Example Exam question (an exam question will be similar to this in amount of knowledge and detail required to answer)
“Define supply chain lead-time and the role that supply chain synchronization plays in helping cope with lead-time issues.”
Test Review (not exhaustive)
Chapter 1:
Understand Key Supply Chain Concepts (definitions and applications)
Supply Chain Management – the art of managing the flow of materials, products and information from source to end-user. Managing relationships to deliver superior value at less cost
SC Integration – the idea of working together with the other firms in the supply chain to achieve total lower costs and better customer service (concept of seamless integration)
Segmentation –
Extended Supply Chain- the collective, integrated set of activities performed by all supply chain participants
How supply chain management can generate a competitive advantage –
Product enhancements – can be quickly matched by competitors
Price Reductions leave the industry’s competitive balance unchanged and everyone worse off for it
Promotions and advertising rarely provide an enduring advantage
Competitors cannot quickly duplicate SCM processes because they are so complex
Why has supply chain management become important
Know relevance of Porter’s Value Chain
Allows the firm to focus on what they do best
Shows reliance on other parties in the value chain for over all success
Everyone doing what they do best – the need for outsourcing
Including Primary and Secondary Activities
What are the best practice principles (Best Practices) of supply chain management?
Reduce operating costs
Improve asset productivity
Compress order cycle time
SCM begins and ends with the customer,