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Suppy Chain Management at Rahimafrooz Superstore Limited (Agora)

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Suppy Chain Management at Rahimafrooz Superstore Limited (Agora)
RahimAfrooz is one of the leading business groups in Bangladesh. It is doing business in the country for more than 50 years with fame and reputation. The main strength of the group is its reputation of doing ethical business practice. Throughout its business during last 50 years, it has mainly operated in the automotive industry. Recently it has extended its business in energy and retailing business. It operates in an SBU model. The SBUs of RahimAfrooz are:

1. RahimAfrooz Batteries Limited
2. RahimAfrooz Distributions Limited
3. RahimAfrooz Superstore Limited
4. RahimAfrooz Energy Services Limited
5. Excel Retreads Limited
6. Super Abrasives Limited
7. Greyfab Limited
8. Arzed Limited
9. RahimAfrooz CNG limited
10. Metronet limited

This report is made for RahimAfrooz Superstore Limited. The brand name for this SBU is Agora. It is the leading superstore in the Dhaka city. It has revolutionized the retailing industry of Bangladesh. It is established to provide quality shopping experience for its customers. With four large outlets in Dhanmondi, Gulshan, Maghbazar and Sobhanbagh, it is also the largest retailer in the country. It is offering more than 20,000 items under one roof. These items are divided into 11 categories. The categories are: Household, Grocery, Meat, Fish, Vegetable, Fruits, Fast food, Dairy, Bakery, Pharmacy, and Cosmetics.

Since the inception of Agora, the modern retailing industry is developing in the country. Now quite a number of modern retailing shops are operating in the country. All of them are mostly Dhaka based. But many of the big players of the industry are thinking going outside of the capital city. Although there are number of modern retailer operating in the country, every does not have the strength and potential to challenge superstore like Agora. But some of them are really competing. The main competition Agora is facing from the following companies:

1. Nandan Mega Shop
2. Meena Bazaar
3. Price, Quality &

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