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Customers Perference of Organised and Unorganised Stores

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Customers Perference of Organised and Unorganised Stores
TABLE OF CONTENT
|SERIAL NO |TITLE |PAGE NO |
|1. |EXECUTIVE SUMMARY |2-3 |
|2. |INTRODUCTION AND OBJECTIVE |4-6 |
|3. |RESEARCH DESIGN |7-8 |
|4. |DATA ANALYIS AND FINDINGS |9- 18 |
|5. |CONCLUSION AND RECOMMENDATIONS |19 - 20 |
|6. |APPENDICES |21 |

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

As customers taste and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. Organized retail outlets are a major shopping area for today’s customers. It is a place where customers find variety of products at a reasonable price. Organized retail outlets hold a huge customer base. Some of the customers who belong to middle class family prefer to buy in unorganized retail outlets. The youth generation also likes shopping and moving around in malls. Impulse buying behavior of customers comes in to play most of the times in organized retail outlets. The report reveals that there is huge scope for the growth of organized retailing and improvement.

Even today credit purchase facility is available in unorganized retail
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