A Case Study on the Performance of Timbuk2
CASE STUDY
A case study on the Performance of Timbuk2
The two categories of products that Timbuk2 make and sell include customs and classic messenger bags manufactured in the headquarters in San Francisco and the new laptops sourced in China. The products are well attached to their customers
COMPETITIVE DIMENSIONS
Different customers also tend to be attracted by different attributes provided by different firms.
The key competitive dimension that drives sales in the custom messenger bag includes:
Cost position This is the extent to which the Timbuk2 seeks the low-cost position in manufacturing and distribution through investments in cost-minimizing facilities and equipment. The products are sold on the basis of cost after considering the price of other similar commodity in the market. (Nagle, Holden 2002)
Quality
This is defined by the design quality and the process quality. Design quality is the set of features a product or service contain. The San Francisco-based company is known for producing high quality custom and classic messenger bags. The level of product quality is determined in terms of raw materials, specifications, adherence to tolerances, and features. For some years Timbuk2 has fine-tuned their production line to make it as perfect as possible which in turn yields the highest quality messenger bags available (Michael, 2010).
Berry (2009) summarizes that process quality relates directly to the reliability of the product. The customer needs the product without defects adhering to the product and service specifications. To achieve this, the company has a team of approximately 25 hardworking cutters and sewers in their San Fransisco plant.
Delivery speed This is the ability to deliver the product quicker than its competitors. The custom messenger bag can be ordered through the internet which makes a first delivery.
Delivery reliability This relates to the firm’s ability to
A case study on the Performance of Timbuk2
The two categories of products that Timbuk2 make and sell include customs and classic messenger bags manufactured in the headquarters in San Francisco and the new laptops sourced in China. The products are well attached to their customers
COMPETITIVE DIMENSIONS
Different customers also tend to be attracted by different attributes provided by different firms.
The key competitive dimension that drives sales in the custom messenger bag includes:
Cost position This is the extent to which the Timbuk2 seeks the low-cost position in manufacturing and distribution through investments in cost-minimizing facilities and equipment. The products are sold on the basis of cost after considering the price of other similar commodity in the market. (Nagle, Holden 2002)
Quality
This is defined by the design quality and the process quality. Design quality is the set of features a product or service contain. The San Francisco-based company is known for producing high quality custom and classic messenger bags. The level of product quality is determined in terms of raw materials, specifications, adherence to tolerances, and features. For some years Timbuk2 has fine-tuned their production line to make it as perfect as possible which in turn yields the highest quality messenger bags available (Michael, 2010).
Berry (2009) summarizes that process quality relates directly to the reliability of the product. The customer needs the product without defects adhering to the product and service specifications. To achieve this, the company has a team of approximately 25 hardworking cutters and sewers in their San Fransisco plant.
Delivery speed This is the ability to deliver the product quicker than its competitors. The custom messenger bag can be ordered through the internet which makes a first delivery.
Delivery reliability This relates to the firm’s ability to
References: Beaudreau, Bernard C. (1996). Mass Production, the Stock Market Crash and the Great Depression. New York, Lincoln, Shanghi: Authors Choice Press. Berry T. (2010), packaging and labeling, viewed on 14th August 2010 from http://articles.mplans.com/packaging-and-labeling Drypen Michael P. (2010), Dimension of competitive strategy, retrieved on 16th Sept, 2010, www.csun.edu/~pcg24892/.../dimensionsofcompetitivestrategy.doc Nagle T Krafft M., Mantrala, Murali K. (2006), Retailing in the 21st century: current and future trends. New York, Springer Publishers. Smith S. (2010), What is assembly line viewed on 17th Sept, 2010, http://www.wisegeek.com/what-is-an-assembly-line.htm -----------------------