The spectacle relates to the mass media that is said to be the spectacle at “it’s most glaring superficial manifestation." according to Debord it came into existence in the 1920s as this was the period in which public relations and advertising were introduced. A significant example of this was the campaigns by the tobacco industry developed by Edward Bernays. Bernays wrote about the “conscious and intelligent manipulation of the organized habits and opinions of the masses." in his book Propaganda (1928).
In the society of the spectacle, the commodities have control over the consumers and workers rather than being controlled by them. Consumers are indifferent subjects that observe the spectacle. The criticism of the spectacle develops from Karl Marx’s concept of fetishism of commodities (the observation of social relationships involved in production). The critique of the society of the spectacle has a lot in common in terms of arguments as Adorno and Horkheimer and the critique of culture industry