Sustainability Case Study: Holland America Line

Holland America Line has been one of the leading cruise lines in terms of sustainability and fuel efficiency for years. In this particular case, HAL backed off pursuing other sustainability practices in order to pursue wind turbine usage on their cruise ships. The company had set several goals in regards to sustainability and conservation of resources. Some of these objectives included using 7% less water between 2007 and 2009, as well as reducing fuel use by 20% between 2005 and 2015. Both of these goals were not only met, but exceeded expectations. the cruise line was able to decrease water usage by 9%, and they reduced fuel usage by 20% in 2011. HAL later decided to turn their attention onto wind turbines on their ships. in order to improve
For years, they’ve surpassed their own goals in regards to being efficient and sustainable. This has impacted many of the communities their cruise ships come into contact with. Another major concept this relates to is corporate social responsibility. In this case, it is mentioned how Holland America Line is a consistent leader in things like sustainability and efficiency. While many companies aspire to improve in those areas in order to look better to the public eye, Holland America Line has made this what they’re known for. This sets Holland America Line apart from their competition. While companies are often accused of trying to be responsible to improve their image, the cruise line has been a consistent leader in sustainability and efficiency. By becoming one of the top cruise lines in sustainability and efficiency, they’ve also become a leader in corporate social responsibility. As a cruise line, Holland America Line travels to over one-hundred countries every year. This means that have a chance to affect everywhere they go. For example, if they were dumping their hazardous waste closer than allowed, it could create environmental impacts on that area. However, many communities experience benefits from having Holland America Line cruises visit their shores. For instance, passengers often generate more business when they visit. Communities
I don’t believe there is anything to have been averted. Holland America Line not only set targets for how efficient and sustainable they wanted their company to be, but they met and exceeded those goals, often in a shorter amount of time then they originally gave themselves. A recommendation I would make to Holland America Line would be to explore some of the other fifty-something options. While they are interested in wind turbines, it’s been shown that those are not the best option. My advice would be to do a combination of sources to generate enough energy to power the cruise ships. Another recommendation I have is to expand slightly. Since the company is doing so well in terms of being on top of sustainability and efficiency, it seems reasonable to expand their fleet. This way, more people can experience the services they provide in a more environmentally friendly way than other cruise lines offer. Overall, I believe Holland America Line is doing fantastic, and setting a great example for the