Project 2
1. How can sustainable production or services be less expensive than traditional ones?
Traditionally sustainable production or services usually recognized as more expensive and it is hard for companies to retain immediate profit from the investment. Part of the reason is because companies have to fundamentally change the way they think about ‘lowering costs, taking a leap of faith’ that initial investments made in more-costly materials and methods will lead to greater saving down the road. The key to make sustainable production or services be less expensive than traditional ones is not by focusing on reducing the cost of each part but on increasing the efficiency of the system as whole. By taking a systems approach requires the willingness to buck the conventional financial wisdom, however in long run the return on investment is more profitable. Many companies who took this challenge strongly demonstrate that economic development and environmental consciousness is not a necessary trade-off.
Instead, the purist of sustainability tends to be the competitive advantage for the organization when all business facing limits on their resources and their customers’ buying power.
According to the article “Making Sustainability Profitable”, commonly among the successful sustainable companies they share three main approaches.
1) Long view approach – Many companies spent more expensive methods of sustainable operation on the initial stage that eventually lead to dramatically lower costs and higher yields.
2) Bootstrap approach – Other companies started with small changes to the current process to generate substantial cost saving, which later has been used in finding advanced technologies that make the production more efficient.
3) Customer and supplier approach – lastly, some companies spent more effort on the operation method on the touch point with their consumer and suppliers. At the same time create
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