Swiffer Duster Commercial Analysis

The Swiffer Duster “Are you listening, Morty?” commercial is great in many ways. There is an obvious appeal to ethos, logos, and pathos, which many ads are unable to establish any of let alone all of them, and they are presented in a natural, flowing fashion. The stars of the commercial, Lee and Morty Kaufman, add something special that manages to make the ad memorable and distinct. Because of the nature of the commercial, it is also able to appeal to an extensive audience. All of these things are needed for an ad to be traditionally successful, but the Swiffer Duster commercial manages to go above and beyond this. The claim of the Swiffer Duster commercial is that the Swiffer Duster makes it easier to keep a home clean. The grounds show this throughout the entirety of the 30 second commercial as Lee and Morty test and review the Swiffer Duster. The
On the surface it appears that it is being marketed towards older people because of the ninety-year-old couple testing the products. The ad shows that the Swiffer Duster is easy for older people to use and that it is also safer than traditional dusters because of the extending handle and the adjustable angle of the duster itself keep people from having to climb up on various objects just to clean. This is what makes it marketable to another age range, though. The sandwich generation, better known as middle-aged consumers, would be inclined to get the Swiffer Duster for their aging parents so that they don’t have to worry about them getting hurt. Middle aged buyers also have a second reason for buying. They are guaranteed that not only will dusting go much more quickly with the Swiffer Duster because they too wouldn’t have to climb on things to dust with traditional dusters, but their house will also be cleaner. This is particularly notable for them because time is so valuable for parents also helping take care of their