Ruby
Period 6
14 October 2014 Précis: In "Swollen Expectations" Graaf, Wann, and Naylor illuminate the fact that our most recent generations want and expect more material objects than all other generations. The authors include examples in which they go in depth on how exactly our generation's material expectancy has risen. They use examples such as "Our standard diets were pretty bland...Now, city streets and even suburban malls sport a
United Nations of restaurants."(20) in order to compare and contrast the generations specific changes. The authors address their general readers in hope to bring the problem of our growing materialistic expectancy into the light. SOAPSTone:
SubjectThe subject of this essay is the ever growing material want and expectancy of the generations. Our most current generations have the greatest want and expectancy compare to past generations. OccasionAmerican consumerism in the 1950s to our present day. The 1950s were a time of good prosperity with a booming economy. AudienceGeneral readers or anyone interested in the evolution of consumerism in
America.
PurposeThe authors want to raise awareness of our growing materialistic wants and needs and the spread of affluenza. SpeakerJohn De Graaf, David Wann, and Thomas H. Naylor are all successful writers of countless books. ToneThey use a very light tone with a heavy subject line in order to persuade their readers. Purpose and Audience:
3. The authors purpose is to persuade their reader to control their growing affluenza considering its accumulative negative affects on our planet and economy. Style and Structure:
2. The authors are comparing the material want and expectancy of the 1950s and our present time. They use a pointbypoint structure in order to get in depth on specific examples of our generations differences. 4. They use headings like "Car Wars" and "Weightless Tourism" to signal their movement from one point