Swot Analysis
SWOT Analysis of Coca-Cola Company
I.- Organizational History
Coca-Cola was invented in the late 19th century by John Perbenton from Atlanta, Georgia. and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. In 1887, another Atlanta pharmacist and businessman Asa Candler bought the formula for Coca Cola. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet coke with others including: Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca- Cola Vanilla and special editions with lemon, lime or coffee. Coca-Cola is a soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.
I I.- Strengths and Weaknesses
I would mention two strengths of Coca-Cola to be popularity and finance. Two of Coca-Cola weaknesses are lack of popularity of many of its brands and health issues.
A ) Popularity
Coca-Cola is an extremely recognizable company, the most popular and biggest-selling soft drink in history, as well as the best-known product world-wide. It`s logos and promos are shown on a variety of products and events, without doubt Coca-Cola is a word that is easily recognize all around the world. Another way Coca-Cola keeps their popularity is by their marketing philosophy “think globally, act locally”. The brand social acceptance and popularity makes people feel part of something big and unifying. The brand have kept their brand identity and image very consistent over the years. Even after introducing many different flavors, the brand’s promise of fun, freedom, refreshment and spirit remains consistent.
I.- Organizational History
Coca-Cola was invented in the late 19th century by John Perbenton from Atlanta, Georgia. and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. In 1887, another Atlanta pharmacist and businessman Asa Candler bought the formula for Coca Cola. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet coke with others including: Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca- Cola Vanilla and special editions with lemon, lime or coffee. Coca-Cola is a soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.
I I.- Strengths and Weaknesses
I would mention two strengths of Coca-Cola to be popularity and finance. Two of Coca-Cola weaknesses are lack of popularity of many of its brands and health issues.
A ) Popularity
Coca-Cola is an extremely recognizable company, the most popular and biggest-selling soft drink in history, as well as the best-known product world-wide. It`s logos and promos are shown on a variety of products and events, without doubt Coca-Cola is a word that is easily recognize all around the world. Another way Coca-Cola keeps their popularity is by their marketing philosophy “think globally, act locally”. The brand social acceptance and popularity makes people feel part of something big and unifying. The brand have kept their brand identity and image very consistent over the years. Even after introducing many different flavors, the brand’s promise of fun, freedom, refreshment and spirit remains consistent.