swot analysis
NURYUSMIDAH BTE MD.YUSOF
PNBF12/01
BUSINESS ENVIRONMENT
SIR WAYNE
18/02/2013
SWOT analysis of Empire Hotel & Country Club
Strength
The strength of Empire hotel and country club is Brunei's only beachside resort and one of South East Asia's most magnificent resorts. The hotel is unique, majestic with fine grand and elegant architecture , It's located in isolated area overlooking the sea. The Empire hotel offers excellent facilities and entertainment such as golf courses , family activities on weekends, fabulous restaurants and great swimming pools. The spacious room offers a relaxing and luxurious vibe with a balcony overlooking the sea and it's suite very exquisitely outfitted with Italian silks covered, which so cotton and comfy.. Also it's the best place for facing everyday sunset. They provide a free non- alcoholic mini bar, Al-quran, surau's and praying mat for muslims resident. For more privacy, Empire provide a wonderful villa's suitable for families on holiday. There also had hotel promotion with cheap price for local resident. It's also complete with spa for massage and relaxing. Finally, People can easily book the room through online.
Weakness
The weakness of Empire hotel is it's situated a bit further from the city. Almost main activities in the country club offers an expensive fee with only once in a while promotions. Service is quite moderate and not up to standard such as the checking in and checking out process which takes a bit longer to complete and room and baggy ride service also slow. The resident had been asked repeatedly to called the staff. There also complaints over poor maintenance in the toilet pipes system which appalling system can be heard the rattle of water pipe every time the next door flushed the toilet and bath plug devise took time to drain water away . Also lack of cleanliness outside the pool area at the lagoon building and some of the sun lounger were broken. There is no free internet access and it's
PNBF12/01
BUSINESS ENVIRONMENT
SIR WAYNE
18/02/2013
SWOT analysis of Empire Hotel & Country Club
Strength
The strength of Empire hotel and country club is Brunei's only beachside resort and one of South East Asia's most magnificent resorts. The hotel is unique, majestic with fine grand and elegant architecture , It's located in isolated area overlooking the sea. The Empire hotel offers excellent facilities and entertainment such as golf courses , family activities on weekends, fabulous restaurants and great swimming pools. The spacious room offers a relaxing and luxurious vibe with a balcony overlooking the sea and it's suite very exquisitely outfitted with Italian silks covered, which so cotton and comfy.. Also it's the best place for facing everyday sunset. They provide a free non- alcoholic mini bar, Al-quran, surau's and praying mat for muslims resident. For more privacy, Empire provide a wonderful villa's suitable for families on holiday. There also had hotel promotion with cheap price for local resident. It's also complete with spa for massage and relaxing. Finally, People can easily book the room through online.
Weakness
The weakness of Empire hotel is it's situated a bit further from the city. Almost main activities in the country club offers an expensive fee with only once in a while promotions. Service is quite moderate and not up to standard such as the checking in and checking out process which takes a bit longer to complete and room and baggy ride service also slow. The resident had been asked repeatedly to called the staff. There also complaints over poor maintenance in the toilet pipes system which appalling system can be heard the rattle of water pipe every time the next door flushed the toilet and bath plug devise took time to drain water away . Also lack of cleanliness outside the pool area at the lagoon building and some of the sun lounger were broken. There is no free internet access and it's