SWOT Analysis
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SWOT analysis
Strengths
Weakness
1. Cost leadership
2. Created the “Starbucks experience”
3. Employee management:
1. Over-reliance on U.S. market
2. High product pricing
3. High operating cost
Opportunity
Threats
1. more promotions /coupons /discounts
2. extend supplier range (global operation
3. Co-branding with other manufactures
4. New product offering
1. Relies on international trade for its coffee beans, price of milk.
2. More Competitive
3. Cultural values (May not interfere /not adapt with the “coffee house”)experience
4. Has become a luxury brand (daily basis)
Strengths
Cost leadership
Starbuck owned large-scale international business, uniquely corporate culture and very specialization in coffee retailing that making the company became a very profitable organization and has a strong financial base. In 2012, Starbuck generated revenue of more than $ 13.29 billion and profit up 14% on the $ 1.38 billion. As a good result, Starbucks was rated as the Fortune Top 100 Companies to Work For. Starbucks has a strong brand reputation associated with quality coffee and excellent customer service. Its brand is the most valuable brand in coffeehouse segment and is valued at $4 billion (Jurevicius, 2013).
Created the “Starbucks experience”
Starbucks delivers to its customers with excellent quality foods and perfectly blended coffee, premium music, friendly staff and warm atmosphere. Moreover it offers free Wi-Fi in stores and a comfortable space for its customers. Let people to feel comfortable and relax, through this way to attract more customers to enjoy these kinds of experience in Starbucks. Because Starbucks focus on delivering positive consumer experience which isn't simply provided by their premium coffee, they stresses the point about consumer visits to its cafes, to enjoy and feeling the uniquely culture atmosphere of Starbuck. All of these will result an incomparable customer service and gain an impeccable brand reputation and image.
SWOT analysis
Strengths
Weakness
1. Cost leadership
2. Created the “Starbucks experience”
3. Employee management:
1. Over-reliance on U.S. market
2. High product pricing
3. High operating cost
Opportunity
Threats
1. more promotions /coupons /discounts
2. extend supplier range (global operation
3. Co-branding with other manufactures
4. New product offering
1. Relies on international trade for its coffee beans, price of milk.
2. More Competitive
3. Cultural values (May not interfere /not adapt with the “coffee house”)experience
4. Has become a luxury brand (daily basis)
Strengths
Cost leadership
Starbuck owned large-scale international business, uniquely corporate culture and very specialization in coffee retailing that making the company became a very profitable organization and has a strong financial base. In 2012, Starbuck generated revenue of more than $ 13.29 billion and profit up 14% on the $ 1.38 billion. As a good result, Starbucks was rated as the Fortune Top 100 Companies to Work For. Starbucks has a strong brand reputation associated with quality coffee and excellent customer service. Its brand is the most valuable brand in coffeehouse segment and is valued at $4 billion (Jurevicius, 2013).
Created the “Starbucks experience”
Starbucks delivers to its customers with excellent quality foods and perfectly blended coffee, premium music, friendly staff and warm atmosphere. Moreover it offers free Wi-Fi in stores and a comfortable space for its customers. Let people to feel comfortable and relax, through this way to attract more customers to enjoy these kinds of experience in Starbucks. Because Starbucks focus on delivering positive consumer experience which isn't simply provided by their premium coffee, they stresses the point about consumer visits to its cafes, to enjoy and feeling the uniquely culture atmosphere of Starbuck. All of these will result an incomparable customer service and gain an impeccable brand reputation and image.