Swot Analysis For Burgers
Target Customer Profile
Our company Kunste H.C Burgers and wings targets the college students of the Our Lady of Fatima, STI, commuters passing Regalado Highway, and some residence near the company with the age of 16-24 Years old that is hungry and wanted to satisfy their cravings for burgers with different kind of buns, different flavored wings which is located along Regalado highway. Their allowances depends on the economic status of their parents. In the proposed location in the Regalado highway, the place is just across the street after UniOil Gas Station. The area is mostly has a moderate to heavy traffic because of the construction of LRT, and it the chosen place has long exposure to commuters and might attract them to visit our stores. …show more content…
= 644 units per year
Pizza Burger (1/4lbs) (Per Year)
2017
ED = 8414 x 0.86 x 0.48 x 0.167 x 1
= 580 units per year
2018
ED = 9225 x 0.86 x 0.48 x 0.167 x 1
= 636 units per year
2019= 10181 x 0.86 x 0.48 x 0.167 x 1
= 702 units per year
Pancake Burger (1/8lbs) (Per Year)
2017
ED = 8414 x 0.86 x 0.51x 0.167 x 1
= 617 units per year
2018
ED = 9225 x 0.86 x 0.51x 0.167 x 1
= 676 units per year
2019
ED = 10181 x 0.86 x 0.51x 0.167 x 1
= 746 units per year
Waffle Burger (1/8lbs) (Per Year)
2017
ED = 8414 x 0.86 x 0.51x 0.167 x 1
= 617 units per year
2018
ED = 9225 x 0.86 x 0.51x 0.167 x 1
= 676 units per year
2019
ED = 10181 x 0.86 x 0.51x 0.167 x 1
= 746 units per year
PROJECTED SALES
Projected Sales = Expected Demand x Price per unit
Regular Burger 1/4lbs (85php per unit)
2017 574 x 85 = 48790
2018 650 x 85 = 55250
2019 717 x 85 = 60945
Burger Steak Rice Meal 1/4lbs (85.5 php per unit)
2017 532 x 85.5 = 45486
2018 583 x 85.5 = 49846.5
2019 644 x 85.5 = 55062
Pizza Burger 1/4lbs (85.5 php per unit)
2017 580 x 85.5 = 49590
2018 636 x 85.5 = 54 378
2019 702 x 85.5 = 60021
Pancake Burger 1/8lbs (70php per unit)
2017 617 x 70 = 43190
2018 676 x 70 = 47320
2019 746 x 70 = 52220
Waffle Burger 1/8lbs (70php per unit)
2017 617 x 70 =
Our company Kunste H.C Burgers and wings targets the college students of the Our Lady of Fatima, STI, commuters passing Regalado Highway, and some residence near the company with the age of 16-24 Years old that is hungry and wanted to satisfy their cravings for burgers with different kind of buns, different flavored wings which is located along Regalado highway. Their allowances depends on the economic status of their parents. In the proposed location in the Regalado highway, the place is just across the street after UniOil Gas Station. The area is mostly has a moderate to heavy traffic because of the construction of LRT, and it the chosen place has long exposure to commuters and might attract them to visit our stores. …show more content…
= 644 units per year
Pizza Burger (1/4lbs) (Per Year)
2017
ED = 8414 x 0.86 x 0.48 x 0.167 x 1
= 580 units per year
2018
ED = 9225 x 0.86 x 0.48 x 0.167 x 1
= 636 units per year
2019= 10181 x 0.86 x 0.48 x 0.167 x 1
= 702 units per year
Pancake Burger (1/8lbs) (Per Year)
2017
ED = 8414 x 0.86 x 0.51x 0.167 x 1
= 617 units per year
2018
ED = 9225 x 0.86 x 0.51x 0.167 x 1
= 676 units per year
2019
ED = 10181 x 0.86 x 0.51x 0.167 x 1
= 746 units per year
Waffle Burger (1/8lbs) (Per Year)
2017
ED = 8414 x 0.86 x 0.51x 0.167 x 1
= 617 units per year
2018
ED = 9225 x 0.86 x 0.51x 0.167 x 1
= 676 units per year
2019
ED = 10181 x 0.86 x 0.51x 0.167 x 1
= 746 units per year
PROJECTED SALES
Projected Sales = Expected Demand x Price per unit
Regular Burger 1/4lbs (85php per unit)
2017 574 x 85 = 48790
2018 650 x 85 = 55250
2019 717 x 85 = 60945
Burger Steak Rice Meal 1/4lbs (85.5 php per unit)
2017 532 x 85.5 = 45486
2018 583 x 85.5 = 49846.5
2019 644 x 85.5 = 55062
Pizza Burger 1/4lbs (85.5 php per unit)
2017 580 x 85.5 = 49590
2018 636 x 85.5 = 54 378
2019 702 x 85.5 = 60021
Pancake Burger 1/8lbs (70php per unit)
2017 617 x 70 = 43190
2018 676 x 70 = 47320
2019 746 x 70 = 52220
Waffle Burger 1/8lbs (70php per unit)
2017 617 x 70 =