Swot Analysis for Chinese Company
HND Business Management Graded Unit 2: Investigation
Candidate name: Xiaolong Jing
Student ID: 095157513
Tutor: Mr. Minggui Qu
Title of the project: Investigation of Bai Xing Group and analyze: why would Bai Xing Group intending to move into domestic markets be advised to have a well-constructed business plan?
Contents
1. Introduction………………………………………………………………………..2
2. Analysis of Bai xing Group
2.1 A detailed explanation of how the issue affects Bai Xing Group.…………………..3
2.2 An evaluation of the implications of these affects for the Bai Xing group………….6
2.3 A conclusion which from the evaluation of Bai Xing Group………………………..10
3. Summary………………………………………………………………………………11
4. References……………………………………………………………………………..12
Introduction
During the planning process, I have investigated the Bai Xing Group. Firstly, in this report is going to base on the question why would Bai Xing Group intending to move into domestic markets be advised to have a well-constructed business plan to explain how the issue affects the business of Bai Xing Group. Secondly, there is an evaluation of the implications of these affects for the Bai Xing group in terms of the criteria of SPELT analysis and SWOT analysis that I selected during the planning process. Otherwise, the report will make concrete conclusion from the evaluation of these effects. Finally, a summary about the impact of this question for Bai Xing Group will be given. Bai Xing Group is an integrated business group in city of Puyang, He Nan province. It was founded in 2000 and today it is the biggest shopping mall in my hometown. It has six emporiums in He Nan Province and about seventy supermarkets. It mainly based supermarket operators and has more than 70 stores. There is a fixed consumer groups nearly 40 million people (card members) of Bai Xing members. Through the valid data survey, 83.9% of the contract to identify the Bai Xing Group, 73.4% of the public to discount the Bai Xing as a first
Candidate name: Xiaolong Jing
Student ID: 095157513
Tutor: Mr. Minggui Qu
Title of the project: Investigation of Bai Xing Group and analyze: why would Bai Xing Group intending to move into domestic markets be advised to have a well-constructed business plan?
Contents
1. Introduction………………………………………………………………………..2
2. Analysis of Bai xing Group
2.1 A detailed explanation of how the issue affects Bai Xing Group.…………………..3
2.2 An evaluation of the implications of these affects for the Bai Xing group………….6
2.3 A conclusion which from the evaluation of Bai Xing Group………………………..10
3. Summary………………………………………………………………………………11
4. References……………………………………………………………………………..12
Introduction
During the planning process, I have investigated the Bai Xing Group. Firstly, in this report is going to base on the question why would Bai Xing Group intending to move into domestic markets be advised to have a well-constructed business plan to explain how the issue affects the business of Bai Xing Group. Secondly, there is an evaluation of the implications of these affects for the Bai Xing group in terms of the criteria of SPELT analysis and SWOT analysis that I selected during the planning process. Otherwise, the report will make concrete conclusion from the evaluation of these effects. Finally, a summary about the impact of this question for Bai Xing Group will be given. Bai Xing Group is an integrated business group in city of Puyang, He Nan province. It was founded in 2000 and today it is the biggest shopping mall in my hometown. It has six emporiums in He Nan Province and about seventy supermarkets. It mainly based supermarket operators and has more than 70 stores. There is a fixed consumer groups nearly 40 million people (card members) of Bai Xing members. Through the valid data survey, 83.9% of the contract to identify the Bai Xing Group, 73.4% of the public to discount the Bai Xing as a first
References: Stephen P. Robbins, Mary Coulter, 2005, Management 8/e, PEARSON EDUCATION ASIA LTD. and TSINGHUA UNIVERSITY PRESS, P 23 Stephen P Scottish Qualification Authority, 2004, Marketing: An Introduction 2/e, China Modern Economic Publication house press, Measures of Managerial Effectiveness, P 57 ----------------------- [7] Scottish Qualification Authority, 2004, Managing People and Organization 2/e, China Modern Economic Publication house press, Measures of Managerial Effectiveness, P 57 [8] http://www.marketingteacher.com/Lessons/lesson_swot.htm [11] Stephen P. Robbins, Mary Coulter, 2005, Management 8/e, PEARSON EDUCATION ASIA LTD. and TSINGHUA UNIVERSITY PRESS, P 243 [12] http://www.cliccing.com/zhidao/shownews.asp?mapid=8127 [13]Scottish Qualification Authority, 2004, Marketing : An Introduction 2/e, China Modern Economic Publication house press, Measures of Managerial Effectiveness, P 57 [14] Stephen P