Swot Analysis for Sia
Background Information
SIA is founded since 1972 and has became the most respected travel brands around the globe.
The youngest aircraft fleets in the world to destinations spanning over 6 continents, with high standards of care and service. They made a habit of leading the way, alont the way developed a reputation for being an industry trendsetter.
* Their ever-growing list of industry-leading innovations includes the following firsts: * First to offer free headsets, a choice of meals and free drinks in Economy Class, in the 1970s * First to introduce satellite-based inflight telephones in 1991.First to involve a comprehensive panel of world-renowned chefs, the International Culinary Panel, in developing inflight meals in 1998 * First to offer audio and video on demand (AVOD) capabilities on KrisWorld in all classes in October 2001 * First to operate the world’s longest non-stop commercial flight between Singapore and Los Angeles in February 2004 on the A340-500, and then surpassing the record (in terms of distance) later that year with the non-stop service to New York (Newark), in June 2004 * First to fly the A380 from Singapore to Sydney on 25 October 2007 * The airline is a subsidiary of Singapore government investment and holding company Temasek Holdings which holds 54.5% of voting stock. Singapore Airlines is headquartered at Airline House, by Changi Airport in the Changi area of Singapore. * Has a strong presence in the SEA region, with it’s subsidiary SilkAir, connect Singapore with more international desination than other SEA airline. * It flew 11.0% of all international traffic into and out of Australia in the month ended March 2008. * SIA has taken advantage of liberal bilateral aviation agreements between Singapore and Thailand, and with the United Arab Emirates, to offer more onward connections from Bangkok and Dubai respectively. * Their strength invited protectionist. It did not gain access on
SIA is founded since 1972 and has became the most respected travel brands around the globe.
The youngest aircraft fleets in the world to destinations spanning over 6 continents, with high standards of care and service. They made a habit of leading the way, alont the way developed a reputation for being an industry trendsetter.
* Their ever-growing list of industry-leading innovations includes the following firsts: * First to offer free headsets, a choice of meals and free drinks in Economy Class, in the 1970s * First to introduce satellite-based inflight telephones in 1991.First to involve a comprehensive panel of world-renowned chefs, the International Culinary Panel, in developing inflight meals in 1998 * First to offer audio and video on demand (AVOD) capabilities on KrisWorld in all classes in October 2001 * First to operate the world’s longest non-stop commercial flight between Singapore and Los Angeles in February 2004 on the A340-500, and then surpassing the record (in terms of distance) later that year with the non-stop service to New York (Newark), in June 2004 * First to fly the A380 from Singapore to Sydney on 25 October 2007 * The airline is a subsidiary of Singapore government investment and holding company Temasek Holdings which holds 54.5% of voting stock. Singapore Airlines is headquartered at Airline House, by Changi Airport in the Changi area of Singapore. * Has a strong presence in the SEA region, with it’s subsidiary SilkAir, connect Singapore with more international desination than other SEA airline. * It flew 11.0% of all international traffic into and out of Australia in the month ended March 2008. * SIA has taken advantage of liberal bilateral aviation agreements between Singapore and Thailand, and with the United Arab Emirates, to offer more onward connections from Bangkok and Dubai respectively. * Their strength invited protectionist. It did not gain access on
Citations: : Background information of SIA. (1972, October 1). http://www.singaporeair.com/en_UK/about-us/. Retrieved November 22, 2012 from http://www.singaporeair.com. Background information of SIA. (1972, October 1). http://en.wikipedia.org/wiki/Singapore_Airlines. Retrieved November 22, 2012 from http://en.wikipedia.org/wiki/Singapore_Airlines. Strategic analysis of Singapore airline essay. (1972, October 1). http://www.americanessays.com/study-aids/free-essays/business/strategic-analysis-of-singapore-airline.php. Retrieved November 22, 2012 from http://www.americanessays.com. Singapore Airlines SWOT Analysis. (2011, February 21). http://www.freeswotanalysis.com/aerospace-airline/176-singapore-airlines-swot-analysis.html. Retrieved November 22, 2012 from http://freeswotanalysis.com. Jonathan B., (2012, June 4). Ipad on a plane let scoot save fuel by shedding TV tons. http://www.bloomberg.com/news/2012-06-03/ipads-help-budget-carrier-scoot-save-fuel-by-dumping-tons-of-tvs.html. Retrieved November 22,2012 from http://www.bloomberg.com. Singapore Airlines Organizational Chart. (2012, September 11). Singapore Airlines Organizational Chart. Retrieved November 22, 2012, from http://www.theofficialboard.com/org-chart/singapore-airlines.