Swot Analysis Ikea
The IKEA storeThe IKEA store is large. It has to be in order to offer a wide and deep range of products that people can take home immediately and enjoy the same day. As well as to inspire people in realistic room settings and real-life homes. | | Making the IKEA product range come to lifeThe IKEA store is where the IKEA range is sold. It is also where the range comes to life. Visitors are encouraged to take their time and get comfortable with IKEA home furnishing solutions and products in realistic room settings and real-life homes.
To sit, lie down, open and close drawers. To compare styles. Compare prices. And imagine the possibilities!IKEA customers are actively involved in the shopping experience. The IKEA
Concept relies on customers to choose, collect, transport and assemble IKEA products themselves. All products in the store are supported by price and product information that is clearly marked on large, easy-to-read tags. This makes it easy for visitors to serve themselves. There are, of course, knowledgeable co-workers available to customers when needed. Customer involvement contributes to IKEA low prices. That is the idea behind: “You do your part. We do our part. Together we save money.”The goal is that everyone will enjoy their visit in the IKEA store. If the kids do not want to shop, they can play in the supervised play area. It may be hard to get them to leave, but they can be tempted with a treat from the IKEA Restaurant & Café. Visitors can reward themselves for successful shopping with a plate of Swedish meatballs (and buy a bag of meatballs from the unique IKEA Swedish Food Market in the exit area of most IKEA stores).Expect the unexpected from the IKEA shopping experienceInside the IKEA store, there are hundreds of inspirational displays - from realistic room settings to real-life homes, all with product combinations that provide fresh ideas and know-how on contemporary interior design. There are up to 9,500 different products
To sit, lie down, open and close drawers. To compare styles. Compare prices. And imagine the possibilities!IKEA customers are actively involved in the shopping experience. The IKEA
Concept relies on customers to choose, collect, transport and assemble IKEA products themselves. All products in the store are supported by price and product information that is clearly marked on large, easy-to-read tags. This makes it easy for visitors to serve themselves. There are, of course, knowledgeable co-workers available to customers when needed. Customer involvement contributes to IKEA low prices. That is the idea behind: “You do your part. We do our part. Together we save money.”The goal is that everyone will enjoy their visit in the IKEA store. If the kids do not want to shop, they can play in the supervised play area. It may be hard to get them to leave, but they can be tempted with a treat from the IKEA Restaurant & Café. Visitors can reward themselves for successful shopping with a plate of Swedish meatballs (and buy a bag of meatballs from the unique IKEA Swedish Food Market in the exit area of most IKEA stores).Expect the unexpected from the IKEA shopping experienceInside the IKEA store, there are hundreds of inspirational displays - from realistic room settings to real-life homes, all with product combinations that provide fresh ideas and know-how on contemporary interior design. There are up to 9,500 different products