STRENGTHS
Owner and creator of JavaNet Internet Café Cale Bruckner have opened a what-to-be profitable business that would tailor and market to what the public needs are. Although he did not have any previous experiences with in this profession, his idea is an original approach comparing to other companies. His idea in starting his business is to find different approaches to bringing in more customers; and frankly, a simple café business would not be enough. Looking from a different marketing angle, Cale had found a successful approach in doing so; the creation of the JavaNet Internet Café. It is a café where all individuals can come to enjoy a cup of coffee or beverages while having the convenience of full internet access. Having his business located in busy downtown of Eugene, Cale strategies is to market his business to individuals ranging from the age of
Eighteen to fifty years old, those without a laptop or computer, or those without any sort of internet access.
Cale had his JavaNet Internet Cafe business plan mapped out thoroughly. His business plan is mapped out in chronological order and fully detailed on where the location would be, how much it cost to operate the business, and who are his marketing targets. His main target is