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Swot Analysis Of Asda

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Swot Analysis Of Asda
SWOT-Analysis
ASDA Corporate Group plc.



S

ASDA is a powerful retail brand, sharing 16.8% of the UK grocery market
ASDA has very few innovative ways to reduce its impact on the environment (recycling, packaging & energy efficiency)
Wide range of many different products
Very high brand name reputation
ASDA has grown a lot in recent years and continues to do so (18 new supermarkets across UK by Feb. 08)
Large job provider - 150 000 employees, through the expansion programme extra 4000 jobs will be provided
Well-developed corporal strategy
Low-cost prices
ASDA has won a lot of awards (such as TOP 10 employer in the UK etc.)
W

Since ASDA sells wide variety of different products (food, clothes, stationary) the flexibility
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