Corporate Social Responsibility Task 1
Corporate Social Responsibility Task 1
To find out about corporate social responsibility I researched 3 separate businesses the first being the join Lewis partnership which includes Waitrose (a food retailer) and John Lewis (a department store). They have 336 stores located in the UK which are co-owned by every member of staff. The partnership makes on average £9.5 billion a year. They state that corporate social responsibility has been a cornerstone of their business right from the Partnership's establishment. The shops target market is middle and upper-class shoppers although they do offer a value and an essential range. The partnership is employee owned (these employees are often called members or partners) and so they state that their purpose is “the happiness of all our members, through their worthwhile, satisfying employment in a successful business”
The next business I researched was McDonalds which is the largest global fast food restaurant in the world. It has over 34000 stores located around the world that serve around 68 million people a day (equivalent to the population of the UK). McDonalds has often been criticized for its effect on the environment and its customers due to its low quality products. Its main competition is KFC and Burger King although to combat this McDonalds offers a larger product range with KFC mainly focussing on chicken and Burger King mainly offering burgers. To help promote their food to children they use a clown mascot that they also use for their charities that support children e.g the Ronald McDonald House charity which offers temporary homes for families with close relatives who are in a distant hospital.
The Final business I researched was ASDA which is owned by Wal-Mart, the largest private employer in the world and the second largest public corporation in the world. ASDA got its name from the merger of Associated Dairies & Farm Stores Limited and Asquith (a small chain of supermarkets) with the AS coming from Asquith
To find out about corporate social responsibility I researched 3 separate businesses the first being the join Lewis partnership which includes Waitrose (a food retailer) and John Lewis (a department store). They have 336 stores located in the UK which are co-owned by every member of staff. The partnership makes on average £9.5 billion a year. They state that corporate social responsibility has been a cornerstone of their business right from the Partnership's establishment. The shops target market is middle and upper-class shoppers although they do offer a value and an essential range. The partnership is employee owned (these employees are often called members or partners) and so they state that their purpose is “the happiness of all our members, through their worthwhile, satisfying employment in a successful business”
The next business I researched was McDonalds which is the largest global fast food restaurant in the world. It has over 34000 stores located around the world that serve around 68 million people a day (equivalent to the population of the UK). McDonalds has often been criticized for its effect on the environment and its customers due to its low quality products. Its main competition is KFC and Burger King although to combat this McDonalds offers a larger product range with KFC mainly focussing on chicken and Burger King mainly offering burgers. To help promote their food to children they use a clown mascot that they also use for their charities that support children e.g the Ronald McDonald House charity which offers temporary homes for families with close relatives who are in a distant hospital.
The Final business I researched was ASDA which is owned by Wal-Mart, the largest private employer in the world and the second largest public corporation in the world. ASDA got its name from the merger of Associated Dairies & Farm Stores Limited and Asquith (a small chain of supermarkets) with the AS coming from Asquith