SWOT Analysis of Brompton Bicycles
BROMPTON BICYCLES
A SWOT analysis is a method used to illustrate the current position of a business. The model helps identify the strengths, weaknesses, opportunities and threats of an organisation. The model below is an analysis of the current position of Brompton Bicycles. Brompton Bicycles is a manufacturer of folding bicycles and are based in London.
One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. This leads to the next strength which is the company’s wide target market. People who tend to commute daily to work or university, who have caravans and boats and anyone who would love to own a bike that could mould in order to fit into a size of a suitcase would benefit from their products. Brompton Bicycles marketing strategy is also considered as strength as so far their marketing has all been by word of mouth. The company also benefits from well trained and skilled staff as the country is lacking in companies with traditional manufacturing skills.
Brompton Bicycles has only one weakness which is that it has great difficulty in meeting demand as a result of losing market share and slow-moving production methods.
The company can benefit from a number of opportunities for example expansion in other countries other than just U.K, USA, Ireland and China. Marketing within the social media would also be favourable as effective marketing will allow the company to reach more of its potential customers.
Finally, the major threat that Brompton Bicycles is facing is that other competitors within the same market could steal the brand and charge better prices therefore, in effect leave the company with the risk of losing its customers.
Improvements/Suggestions:
First of all, Brompton would need to work on its weaknesses and threats in order to move forward to business success. If the
A SWOT analysis is a method used to illustrate the current position of a business. The model helps identify the strengths, weaknesses, opportunities and threats of an organisation. The model below is an analysis of the current position of Brompton Bicycles. Brompton Bicycles is a manufacturer of folding bicycles and are based in London.
One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. This leads to the next strength which is the company’s wide target market. People who tend to commute daily to work or university, who have caravans and boats and anyone who would love to own a bike that could mould in order to fit into a size of a suitcase would benefit from their products. Brompton Bicycles marketing strategy is also considered as strength as so far their marketing has all been by word of mouth. The company also benefits from well trained and skilled staff as the country is lacking in companies with traditional manufacturing skills.
Brompton Bicycles has only one weakness which is that it has great difficulty in meeting demand as a result of losing market share and slow-moving production methods.
The company can benefit from a number of opportunities for example expansion in other countries other than just U.K, USA, Ireland and China. Marketing within the social media would also be favourable as effective marketing will allow the company to reach more of its potential customers.
Finally, the major threat that Brompton Bicycles is facing is that other competitors within the same market could steal the brand and charge better prices therefore, in effect leave the company with the risk of losing its customers.
Improvements/Suggestions:
First of all, Brompton would need to work on its weaknesses and threats in order to move forward to business success. If the