Swot Analysis of Dunnes Stores
SWOT analysis of Dunnes Stores
In this part of project I will try to analyse Dunnes Stores using very useful tool in business environment called SWOT analysis. Abbreviation SWOT stands for Strengths, Weaknesses, Opportunities and Threads. It analyse internal factors of business, the Strengths and Weaknesses as well as external factors which are Opportunities and Threads. It is one of most popular technics used for gathering and comparing information, it used as universal tool for the first stage of strategic planning. It looks inside the company and the environment it operates. Depth of analysis depend on information available, in case of Dunnes Stores most of the info that can be useful relates to external factors, as the company is not willing to provide any data or reports to the public.
Strengths
In this section by describing strengths of the business we will try to show positive aspects of it, all what is an advantage of the company itself as well as advantage that the business has over competitors and what is under control its control. Below I will present main strengths of Dunnes Stores. * One of the advantages of Dunnes Store is that is an Irish company with long tradition, but this a positive aspect when we are taking into consideration the Irish market, because the company operates as well in other countries where this fact can be ignored by customers as they can have more trust to their local retailers. Whatever we are looking from Irish perspective and the fact that this is the national business is proudly used by Dunnes to build good reputation; this is reflected in Dunnes advertisement campaign with famous slogan ‘The difference is we're Irish”. People tend to shop in places they know and they can trust, Dunnes Stores had built its good image for many years and no doubt this is the strength of the company. * Dunnes Stores is offering very good and friendly shopping environment to its customers, usually stores are big, products are easy
In this part of project I will try to analyse Dunnes Stores using very useful tool in business environment called SWOT analysis. Abbreviation SWOT stands for Strengths, Weaknesses, Opportunities and Threads. It analyse internal factors of business, the Strengths and Weaknesses as well as external factors which are Opportunities and Threads. It is one of most popular technics used for gathering and comparing information, it used as universal tool for the first stage of strategic planning. It looks inside the company and the environment it operates. Depth of analysis depend on information available, in case of Dunnes Stores most of the info that can be useful relates to external factors, as the company is not willing to provide any data or reports to the public.
Strengths
In this section by describing strengths of the business we will try to show positive aspects of it, all what is an advantage of the company itself as well as advantage that the business has over competitors and what is under control its control. Below I will present main strengths of Dunnes Stores. * One of the advantages of Dunnes Store is that is an Irish company with long tradition, but this a positive aspect when we are taking into consideration the Irish market, because the company operates as well in other countries where this fact can be ignored by customers as they can have more trust to their local retailers. Whatever we are looking from Irish perspective and the fact that this is the national business is proudly used by Dunnes to build good reputation; this is reflected in Dunnes advertisement campaign with famous slogan ‘The difference is we're Irish”. People tend to shop in places they know and they can trust, Dunnes Stores had built its good image for many years and no doubt this is the strength of the company. * Dunnes Stores is offering very good and friendly shopping environment to its customers, usually stores are big, products are easy