The Heath and Heather Department Stores (Case Analysis)
The Heath and Heather Department Stores (Case Analysis)
Key Background Information
Heath and Heather Department Stores is one of the major department stores in Dublin having been incorporated in 1905. Dublin city is said to be one of the top ten richest in the world, which has attracted a number of companies from various industries to invest in/or evoke an active/thriving commerce environment in Dublin. Evidence of a display of middle through to wealthy income classes can be witnessed/ seen in the city of Dublin. Nevertheless, the Global recession has resulted in an inevitable decline in spending and as such, people are searching for value for their money. Insomuch, consumers prefer to shop in a central location that caters to their every shopping need. Heath and Heather was formerly known for its high end and exquisite sense of style. Its high quality brands at its six store complex has propelled the city of Dublin to worldwide recognition for its shopping and earned a very favorable position among the wealthy of Dublin. This thus provided the opportunity for expansion, and added various departments to extend their portfolio to compliment the shopping desires of everyone in Dublin. Interestingly, in spite of all their growth and offers Heath and Heather’s sales have been at a standstill for the past 10 years. Moreover sales have been at a steady decline which led to a net loss in January of 2012, it’s first since opening in 1905.
Heath and Heather’s major competitor is another department store called Irish Cream Inc., with four stores facilitating more floor space than Heath and Heather. Proprietor, Irish billionaire Geoff Rohan has seemingly caught the attention of the wealthy clientele. . Irish Cream Inc. has targeted the upper middle class households by offering product lines which caters to them. Their main focus is catering for upper middle and the wealthy income households of Dublin, but they do offer an annual sale where some middle and lower
Key Background Information
Heath and Heather Department Stores is one of the major department stores in Dublin having been incorporated in 1905. Dublin city is said to be one of the top ten richest in the world, which has attracted a number of companies from various industries to invest in/or evoke an active/thriving commerce environment in Dublin. Evidence of a display of middle through to wealthy income classes can be witnessed/ seen in the city of Dublin. Nevertheless, the Global recession has resulted in an inevitable decline in spending and as such, people are searching for value for their money. Insomuch, consumers prefer to shop in a central location that caters to their every shopping need. Heath and Heather was formerly known for its high end and exquisite sense of style. Its high quality brands at its six store complex has propelled the city of Dublin to worldwide recognition for its shopping and earned a very favorable position among the wealthy of Dublin. This thus provided the opportunity for expansion, and added various departments to extend their portfolio to compliment the shopping desires of everyone in Dublin. Interestingly, in spite of all their growth and offers Heath and Heather’s sales have been at a standstill for the past 10 years. Moreover sales have been at a steady decline which led to a net loss in January of 2012, it’s first since opening in 1905.
Heath and Heather’s major competitor is another department store called Irish Cream Inc., with four stores facilitating more floor space than Heath and Heather. Proprietor, Irish billionaire Geoff Rohan has seemingly caught the attention of the wealthy clientele. . Irish Cream Inc. has targeted the upper middle class households by offering product lines which caters to them. Their main focus is catering for upper middle and the wealthy income households of Dublin, but they do offer an annual sale where some middle and lower