Swot Analysis Of One Stop Deca Shoppe

prices water bottles at $1.50 while The Rogers Cafe prices them at $2.00 some of the products of the DECA store are similar, but not equal to, those of The Rogers Cafe. The One Stop DECA Shoppe sells Ice Sparkling Water while the Cafe sells Izzie Ice Water. This is where the DECA Store saw an opportunity to increase pricing to ensure that our business continues to excel. The One Stop DECA Shoppe is also open after school every day, unlike The Rogers Cafe. Ten percent of the DECA store’s daily profit comes from after school sales. Choosing to be open at this time to increase the amount of customers with after school activities. The secondary competition is the school’s vending, as well as, concessions. The vending machines are unable to be used
until thirty minutes after school is out The One Stop DECA Shoppe closes at a similar time. Concessions at Rogers High School are only open at sporting events. While customers may go there for snacks, many stop in the DECA Shoppe to check out our apparel. The One Stop DECA Shoppe has had to think strategically in order to keep sales while setting realistic goals to stay on top of competition.

PI: Assess trading area. The One Stop DECA Shoppe is conveniently located in the heart of Rogers High School. The shop is located in the middle of the lunchroom. Our staff sees this as an advantage, its convenient location makes it easy for students to come in during lunch or as they’re leaving for the parking lot after school. This location could also be seen as negative. Due to the setup of the shop, students may find it intimidating to stop in during lunch and look around. Staff at the One Stop DECA Shoppe has come up with plans to increase the amount of new customers visiting the store daily. Staffs are assigned certain days where their job is to go out to students during lunch, have a brief conversation with the potential customers, making them feel more