Swot Analysis Of Uber
1. Brand Equity:
Uber has a solid foundation of brand equity. Even though it is a relatively new company, it has established a high brand value parameter even beating giants like General Motors and Ford (on this parameter) as on December, 2016. Its valuation was $68 billion without even technically owning a car. For its high brand value, it tends to attract a lot of investors.
2. Low fixed investment:
Because Uber technically doesn’t really buy out the cars for the drivers; they don’t incur high fixed investment. They do not believe in the concept of excellent infrastructure and incurring high investment costs. That is one of the primary reasons why they have been able to build such a widespread network across the world.
3. Emphasis on customer loyalty and customer satisfaction:
They know for a fact that they are in a customer driven environment and …show more content…
Widespread growth of Internet services:
With Internet becoming more and more popular, especially among the Asian markets, businesses like Uber have benefitted thoroughly. Increased internet distribution indicates more opportunities for people to try out the taxi hailing service Uber, thus generating excessive growth opportunities for Uber. It is said that as on 2017, the number of internet users in India have increased to a heavy $462 million.
2. Growing income of the middle class consumers:
Since middle class consumers and tourist are the core revenue generating individuals for Uber, with increase in their disposable income, they may opt for more convenient modes of travelling like Uber rather than the traditional public modes of transport like trains and buses.
3. Partnership with hospitality brands:
Uber has partnered up with various hotel and restaurant search businesses. For example- In India, Uber has partnered up with Zomato where basically while searching for their preferred restaurant, from the app itself they can book a taxi and avail discounts
4. Poor government
Uber has a solid foundation of brand equity. Even though it is a relatively new company, it has established a high brand value parameter even beating giants like General Motors and Ford (on this parameter) as on December, 2016. Its valuation was $68 billion without even technically owning a car. For its high brand value, it tends to attract a lot of investors.
2. Low fixed investment:
Because Uber technically doesn’t really buy out the cars for the drivers; they don’t incur high fixed investment. They do not believe in the concept of excellent infrastructure and incurring high investment costs. That is one of the primary reasons why they have been able to build such a widespread network across the world.
3. Emphasis on customer loyalty and customer satisfaction:
They know for a fact that they are in a customer driven environment and …show more content…
Widespread growth of Internet services:
With Internet becoming more and more popular, especially among the Asian markets, businesses like Uber have benefitted thoroughly. Increased internet distribution indicates more opportunities for people to try out the taxi hailing service Uber, thus generating excessive growth opportunities for Uber. It is said that as on 2017, the number of internet users in India have increased to a heavy $462 million.
2. Growing income of the middle class consumers:
Since middle class consumers and tourist are the core revenue generating individuals for Uber, with increase in their disposable income, they may opt for more convenient modes of travelling like Uber rather than the traditional public modes of transport like trains and buses.
3. Partnership with hospitality brands:
Uber has partnered up with various hotel and restaurant search businesses. For example- In India, Uber has partnered up with Zomato where basically while searching for their preferred restaurant, from the app itself they can book a taxi and avail discounts
4. Poor government