Swot Analysis Of Volkswagen
Introduction:
Volkswagen, the “People’s Car”, has quite a diverse track record of production, ranging from cars to military equipment and passenger vehicles to commercial cars. It is a German company that was founded in 1937 with the intention of creating the Volkswagen Car, which is now known as the Beetle; however, as World War II dawned, it shifted its production to military equipment. After the war ended, Volkswagen realigned its objectives to producing cars, and with that began to expand on a global scale, opening establishments in Toronto and subsequently Brazil and America. As sales proliferated in the 50s and 60s, it began acquiring many commercial subsidiaries like Audi, Auto Union, Bentley Motors Ltd., and Bugatti Automobiles; as a result they changed their title to Volkswagen Group (Volkswagen Aktiengesellschaft) and established Volkswagen as another one of its branches. It’s growing control over established subsidiaries, along with its global innovation and dominating market share, has largely contributed to its title of the 2nd largest car …show more content…
With a sum of 153 countries selling its products, along with a total of 119 production plants as of 2016, Volkswagen seems to be successfully adapting to the modern day niche of internationalization. Beginning its journey with its headquarters in Wolfsburg, Germany, it has tactically augmented its production facilities to large markets and densely populated countries like India. Additionally, it targets urban areas, ensuring that an urban customer will not have to travel far to find a Volkswagen outlet or retailer. However, this concentration on metropolitan areas can be a drawback if resources are excessively allocated to these areas. This will render less resources to be devoted to the production of cars to rural areas, where demand is high and supply is
Volkswagen, the “People’s Car”, has quite a diverse track record of production, ranging from cars to military equipment and passenger vehicles to commercial cars. It is a German company that was founded in 1937 with the intention of creating the Volkswagen Car, which is now known as the Beetle; however, as World War II dawned, it shifted its production to military equipment. After the war ended, Volkswagen realigned its objectives to producing cars, and with that began to expand on a global scale, opening establishments in Toronto and subsequently Brazil and America. As sales proliferated in the 50s and 60s, it began acquiring many commercial subsidiaries like Audi, Auto Union, Bentley Motors Ltd., and Bugatti Automobiles; as a result they changed their title to Volkswagen Group (Volkswagen Aktiengesellschaft) and established Volkswagen as another one of its branches. It’s growing control over established subsidiaries, along with its global innovation and dominating market share, has largely contributed to its title of the 2nd largest car …show more content…
With a sum of 153 countries selling its products, along with a total of 119 production plants as of 2016, Volkswagen seems to be successfully adapting to the modern day niche of internationalization. Beginning its journey with its headquarters in Wolfsburg, Germany, it has tactically augmented its production facilities to large markets and densely populated countries like India. Additionally, it targets urban areas, ensuring that an urban customer will not have to travel far to find a Volkswagen outlet or retailer. However, this concentration on metropolitan areas can be a drawback if resources are excessively allocated to these areas. This will render less resources to be devoted to the production of cars to rural areas, where demand is high and supply is