SWOT Analysis in KIA Motors Company 
SWOT Analysis in KIA Motors Company
Owais Osama Al-Ahmar
200921023
AlYamamah University
Constantine Pithithutis
13-06-2012
Contents
1- Contents ………………………………. 2
2- Introduction …………………………… 3
3- Strengths ………………………………. 3
4- Weaknesses ……………………………. 4
5- Opportunities ………………………….. 5
6- Threats …………………………………. 5
7- Evaluation of SWOT analysis …………. 6
8- Conclusion ……………………………... 6
9- References ……………………………… 7
Introduction:
A Kia motor is a Korean company. It is a second largest automobile manufactures after the Hyundai motors company in South Korea. Now the company is partly owned by the Hyundai motor group. “Kia is the oldest car company in South Korea. It was founded in 1944, and the founder was Hyoung- kevn Lee. The Shihunys factory completed in 1952, and the first domestic bicycle produced in 1957. In 1962 the first car producing was K-360 truck”. (company k. m., 2010). Kia motors company tried to developing their self from the start. Also, they did many things that had developing them self. One of them was Kia motors joined the Hyundai group in 1998. Moreover, “entering markets in other parts of the world is not an easy task. Entrants face many different challenges as they try to develop their brandprofile. This is especially evident in mature markets like the UK car market.” (times, 2012) “The Kia motors based in South Korea, it has 12 manufacturing and assembly plants and subsidiaries in 165 around the world”.
Strengths:
Kia Motors Company has many advantages that they did in last 3 years. First advantage is lower prices with good quality. Most of the prices that Kia has are cheaper than any other company from the same country and because that many people a lot of are buying the Kia cars. The second one is spare parts are available. Most of the spare parts that Kia has are available in everywhere with low price also. The third one is the warranty. The KIA Company
Owais Osama Al-Ahmar
200921023
AlYamamah University
Constantine Pithithutis
13-06-2012
Contents
1- Contents ………………………………. 2
2- Introduction …………………………… 3
3- Strengths ………………………………. 3
4- Weaknesses ……………………………. 4
5- Opportunities ………………………….. 5
6- Threats …………………………………. 5
7- Evaluation of SWOT analysis …………. 6
8- Conclusion ……………………………... 6
9- References ……………………………… 7
Introduction:
A Kia motor is a Korean company. It is a second largest automobile manufactures after the Hyundai motors company in South Korea. Now the company is partly owned by the Hyundai motor group. “Kia is the oldest car company in South Korea. It was founded in 1944, and the founder was Hyoung- kevn Lee. The Shihunys factory completed in 1952, and the first domestic bicycle produced in 1957. In 1962 the first car producing was K-360 truck”. (company k. m., 2010). Kia motors company tried to developing their self from the start. Also, they did many things that had developing them self. One of them was Kia motors joined the Hyundai group in 1998. Moreover, “entering markets in other parts of the world is not an easy task. Entrants face many different challenges as they try to develop their brandprofile. This is especially evident in mature markets like the UK car market.” (times, 2012) “The Kia motors based in South Korea, it has 12 manufacturing and assembly plants and subsidiaries in 165 around the world”.
Strengths:
Kia Motors Company has many advantages that they did in last 3 years. First advantage is lower prices with good quality. Most of the prices that Kia has are cheaper than any other company from the same country and because that many people a lot of are buying the Kia cars. The second one is spare parts are available. Most of the spare parts that Kia has are available in everywhere with low price also. The third one is the warranty. The KIA Company
References: Works Cited Kia Motors (2012) Kia motors company (2010). about kia. Retrieved 6 2012, from kia motors : http://www.kiamotors.com/about-kia/company/history-kia.aspx the times 100(2012)