Swot Analysis Peugeot in China and in India
SWOT Analysis – Peugeot in India and China 1. Internal Peugeot Group
Strengths
* Quantitative performance: * Over 3 million cars sold worldwide in 2009. * Over 1 million cars sold outside Europe in 2009. * World market share of 5%, Europe 13,8%. * Sales increased 52% from 2008 to 2009 in China. * Committed to increase market share in China to 8% in 2015-16. * Double digit growth expected for sales in China this year, objective to sell 320,000 cars, the double of 2008 figure. * Qualitative performance: * Second largest car maker in Europe. * Strategy well defined for the next years, emphasis in emerging countries: China, Russia and Latin America countries. * Agreement signed to build new joint venture in China – Chang’an * Strong strategy and investment in R&D. * Long experience in China, since 1985. * Well established with 2 facilities in China, a third one is being considered. Also a R&D and style center in China. * Resources: * Company supported by financing houses - Banque PSA Finance. * Strong structure – 15 engineering plants and foundries, 4 research centers. * Brand Image: * More than 100 years of tradition. * More than 160 models in the history. * Present in over 150 countries. * Good positions in the European Car of the Year award. * Wide range of products. * Valued company values: Confidence, passion and inspiration.
Weaknesses * Quantitative performance: * Vulnerable against crisis, losses of 343 Million euro in 2008. * Europe car market expected decrease 7% in 2010. * Market share in China of 4%, while VW has 17% and GM 10%. * Qualitative performance: * High price comparing with competitors * Peugeot had already to leave from China once. * Peugeot was unsuccessful in India. * Resources: * ???? * Brand Image: *
Strengths
* Quantitative performance: * Over 3 million cars sold worldwide in 2009. * Over 1 million cars sold outside Europe in 2009. * World market share of 5%, Europe 13,8%. * Sales increased 52% from 2008 to 2009 in China. * Committed to increase market share in China to 8% in 2015-16. * Double digit growth expected for sales in China this year, objective to sell 320,000 cars, the double of 2008 figure. * Qualitative performance: * Second largest car maker in Europe. * Strategy well defined for the next years, emphasis in emerging countries: China, Russia and Latin America countries. * Agreement signed to build new joint venture in China – Chang’an * Strong strategy and investment in R&D. * Long experience in China, since 1985. * Well established with 2 facilities in China, a third one is being considered. Also a R&D and style center in China. * Resources: * Company supported by financing houses - Banque PSA Finance. * Strong structure – 15 engineering plants and foundries, 4 research centers. * Brand Image: * More than 100 years of tradition. * More than 160 models in the history. * Present in over 150 countries. * Good positions in the European Car of the Year award. * Wide range of products. * Valued company values: Confidence, passion and inspiration.
Weaknesses * Quantitative performance: * Vulnerable against crisis, losses of 343 Million euro in 2008. * Europe car market expected decrease 7% in 2010. * Market share in China of 4%, while VW has 17% and GM 10%. * Qualitative performance: * High price comparing with competitors * Peugeot had already to leave from China once. * Peugeot was unsuccessful in India. * Resources: * ???? * Brand Image: *