Micro Macro of Volvo, Swot Analysis of Volvo, Crm of Volvo
HISTORY Volvo Car Corporation is a Swedish automobile manufacturer, owned by the Chinese Zhejiang Geely Holding Group. Volvo Car Corporation was founded in 1927, in Gothenburg, Sweden. Volvo was originally formed as a subsidiary company to the ball bearing makers SKP. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the shares in the company. Volvo Cars was owned by AB Volvo until 1999, when it was acquired by the Ford Motor Company as part of its Premier Automotive Group. Geely Holding Group then acquired Volvo from Ford in 2010.
Volvo manufactures and markets a range of SUVs, station wagons (estates), and sedans (saloons), compact executive sedans and coupes. With approximately 2,300 local dealers from around 100 national sales companies worldwide, Volvo Cars' largest markets are the United States, Sweden, China, Germany, the United Kingdom, and Belgium. In 2011, Volvo recorded global sales of 449,255 cars, an increase of 20.3% compared to 2010. .
The first Volvo car left the assembly line April 14, 1927, and was called Volvo ÖV 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front.
Volvo Group, as one of the largest manufacturers of commercial vehicles in the world, took the initiative to sell its automobile manufacturing in 1999 in order to fully focus its efforts on the market for commercial vehicles.
1927 MODEL
Volvo cars have long been marketed and stressed their historic reputation for solidity and reliability. Prior to strong government safety regulation Volvo had been in the forefront of safety engineering. In 1998 Volvo also developed and was the first to install a head-protecting airbag, which was made standard in all new models as well as some existing models. In 1998, Volvo introduced
Volvo manufactures and markets a range of SUVs, station wagons (estates), and sedans (saloons), compact executive sedans and coupes. With approximately 2,300 local dealers from around 100 national sales companies worldwide, Volvo Cars' largest markets are the United States, Sweden, China, Germany, the United Kingdom, and Belgium. In 2011, Volvo recorded global sales of 449,255 cars, an increase of 20.3% compared to 2010. .
The first Volvo car left the assembly line April 14, 1927, and was called Volvo ÖV 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front.
Volvo Group, as one of the largest manufacturers of commercial vehicles in the world, took the initiative to sell its automobile manufacturing in 1999 in order to fully focus its efforts on the market for commercial vehicles.
1927 MODEL
Volvo cars have long been marketed and stressed their historic reputation for solidity and reliability. Prior to strong government safety regulation Volvo had been in the forefront of safety engineering. In 1998 Volvo also developed and was the first to install a head-protecting airbag, which was made standard in all new models as well as some existing models. In 1998, Volvo introduced