Swot Chipotle

Chipotle is a Mexican restaurant that was opened in 1993 with the one goal to serve high quality and tasty food quickly with an experience that exceeded but refined the fast food experience. Chipotle also focus on using the best ingredients, and upholding their mission statement “Food with Integrity”. It is important to have all of the above qualities in owning a business, but every company has strength and weaknesses, which I will be discussing in this paper. I will discuss the strengths of Chipotle and also their weaknesses, and explain how their strengths can improve their weaknesses.
Chipotle has so many great qualities and that makes the company have more opportunities for the community they serve along with revenue, but most important is the company’s strengths that helps to uphold recession and a shaky stock market. Three important strengths that Chipotle possess are community involvement; food made in front of customers, and strong customer loyalty, and along with the strengths come the weaknesses. Chipotle has many weaknesses as many as their competitors. There are three main weaknesses that Chipotle has expanding into market with more diverse foods, advertisement, expansion.
Chipotle has been involved with the community by hosting events for local schools and charities. It keeps the integrity of the food by buying from local farmers and buying organic products. This strength is great it keeps chipotle close to the communities, and intergrading healthy food into their products. This is a way to stay in touch with customers and receive new ideas from the community. In the Orlando Business Journal It did and article on how Chipotle donated 100% of it proceeds go to Habitat for Humanity. Chipotle also held a fund raiser for dogs-loving patrons willing to assist the Orlando- based regional center of the Canine Companions for independence. (unknown,