Swot Harley Davidson
Briefly Information of Company Harley-Davidson
Harley-Davidson (Harley), a leading automotive company, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. The company primarily operates in the US and Europe. It is headquartered in Milwaukee, Wisconsin and employs about 9,755 people as on 31st December 2007. The company recorded revenues of $6,143 million during the fiscal year ended December 2007, a decrease of 0.7% over 2006. The decrease in revenues was driven by a 5.3% decrease in wholesale shipments of Harley-Davidson motorcycles over last year. The operating profit of the company was $1,426 million during fiscal year 2007, a decrease of 10.7% compared with 2006. The net profit $934 million in fiscal year 2007, a decrease of 10.5% compared with 2006.
Mission
Harley-Davidson, Inc. Is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus on value-added activities.
Vision
Harley-Davidson is known for selling motorcycles to all sorts of people. Their Vision Statement includes their assertion that they provide “extraordinary motorcycles and customer experiences.”
What they are Doing
Harley-Davidson is one of two American producers of motorcycles, and the nation's #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1,500 dealers. Harley models include the Sportster, the Fat Boy, and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other
Harley-Davidson (Harley), a leading automotive company, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. The company primarily operates in the US and Europe. It is headquartered in Milwaukee, Wisconsin and employs about 9,755 people as on 31st December 2007. The company recorded revenues of $6,143 million during the fiscal year ended December 2007, a decrease of 0.7% over 2006. The decrease in revenues was driven by a 5.3% decrease in wholesale shipments of Harley-Davidson motorcycles over last year. The operating profit of the company was $1,426 million during fiscal year 2007, a decrease of 10.7% compared with 2006. The net profit $934 million in fiscal year 2007, a decrease of 10.5% compared with 2006.
Mission
Harley-Davidson, Inc. Is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus on value-added activities.
Vision
Harley-Davidson is known for selling motorcycles to all sorts of people. Their Vision Statement includes their assertion that they provide “extraordinary motorcycles and customer experiences.”
What they are Doing
Harley-Davidson is one of two American producers of motorcycles, and the nation's #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1,500 dealers. Harley models include the Sportster, the Fat Boy, and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other